New Fight Night Video Game In Development (Claressa Shields Confirmed)

[infemous]

Re: New Fight Night Video Game In Development (Claressa Shields Confirmed)

That only works for indy studios. EA shareholders arent going to be happy if a boxing game does FNC numbers (which were good for a sports game but not Madden/Fifa numbers) and fighters are getting revenue off sales.

Also your view of boxers/athletes is counter to what happens in real life. If you most fighters a choice of a lump sum payment or a backend percentage off sales....most will chose a lump sum payment. The ones that wont are the Floyd's of the world who will ask for a percentage so high that it isnt worth it for EA to produce the game.

It also doesnt make sense to drag out the payment. No company wants to be paying royalties on games that are 4, 5, 6 years old and that theya rent even profiting from.

create a smaller company and give them shares in that, and make the upfront lump sum attractive enough that back end payments are helpful.

the simple fact that EA wouldn't want to do that is because they do not want to give up a modicum of their profit and this is why boxers push the price up for them. they see EA, they see big $ and they see the number offered to them and realise it ain't right.

now if we are talking specifically about a new Fight Night - as mentioned above - have a minimal roster with enough legends in each weight class to make sense, and then do seasons with new fighters added each time.

considering how long its been, there is a chance that the game will do well enough to profit (guarantee you its more than NBA Live has been doing) and if they actually do a good job... it could do really well.

its all about how much they put in for the potential reward. the potential reward for boxing is lesser than the NBA, but they also hold all the cards here with name recognition, franchise history, anticipation and existing code that can be updated.

if they can keep fight night fans happy by delivering on good h2h gameplay, a nice handful of legendary boxers and provide compelling career modes/online my player type modes, then the game can change and grow into a more sustainable model.

the issue is simply that EA are not presenting any foresight, invention or creativity into this conundrum.

they are simply saying its too expensive, and hoping that fan pressure will lead to boxers taking reduced cuts or some blanket deal can be cut, or just seriously not bothered at all about leaving a sport with an international following with zero game representation on the current and next gen of consoles..

[infemous]

Re: New Fight Night Video Game In Development (Claressa Shields Confirmed)

also forgot to mention that 2k makes a tonne off sponsorships and in game advertising...


considering this is how boxing makes it money, it'd be pretty easy to get brands on board and contributing, especially if there is a competitive online element that can allow for more focussed brand associations (in game sponsorships and how that can be valuable for marketing)

etc.


its simply fallacious to say EA of all companies cannot afford to make a licensed boxing game, when the fact is it the only company that could **** one out in a year.

they just know that to make the game be more than a simple cash cow some really dedicated work will have to take place and that does not mesh with the EA model.

[aholbert32]

Re: New Fight Night Video Game In Development (Claressa Shields Confirmed)

also forgot to mention that 2k makes a tonne off sponsorships and in game advertising...


considering this is how boxing makes it money, it'd be pretty easy to get brands on board and contributing, especially if there is a competitive online element that can allow for more focussed brand associations (in game sponsorships and how that can be valuable for marketing)

etc.


its simply fallacious to say EA of all companies cannot afford to make a licensed boxing game, when the fact is it the only company that could **** one out in a year.

they just know that to make the game be more than a simple cash cow some really dedicated work will have to take place and that does not mesh with the EA model.

Never said that. I said its not clearly profitable. They are a corporation. They (and their shareholders) care about profit.

Also can you show me something that backs up that 2k makes a "ton from sponsorships and in game advertising." Its profitable for 2k because NBA 2k is a top 10 game every year. To compare that to Fight Night isnt unrealistic.

Furthermore, you overestimate the number of brands that would pay to associate themselves with a boxing game. On top of that, many of the brands that would (beer etc) cant because of ratings issues.

What kills me is there are a bunch of major video game companies. More than just EA. None of them are getting into boxing. We as boxing fans have to hope and pray that an indie company makes one thats worth a damn.

So if all it took was creativity and "dedicated work", why isnt 2k making a game? or Ubisoft? or Sony? or Konami? Why are they willing to put their money behind other sports games and not boxing? ****, Konami is willing to put mney behind a soccer game that always finishes #2 than put money into boxing.

[DaChiefs]

Re: New Fight Night Video Game In Development (Claressa Shields Confirmed)

In the age of games always being connected to online, streaming, and creative ways to market, there could be another way to add content. The game may get more expensive but that's the life of a boxing fan. I'll give an example.

Porter & Spence have a PPV coming up. A game could offer a PBC Porter Spence DLC for say $15.

Offer Haymon Porter & Spence 50% of the DLC. Offer advertisements of the fight in the game (Images of the Fight & Date. Ring Canvas Splash Screen etc.) Even offer an option to get the DLC for free a week early if the PPV is purchased through the game. The game may have to eat the costs of the DLC that's given for free.

In return the game gets Spence, Porter and a PBC "venue". They may not take the deal but it's a creative way to attempt to cross promote and grow the game and sport. The fighters and promotion get game and
additional PPV revenue.

Upfront costs are minimalized, the fight gets extra promotion and incentive to be purchased. Many people on the fence about buying the fight, could buy it because they're getting free DLC for it.

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[aholbert32]

Re: New Fight Night Video Game In Development (Claressa Shields Confirmed)

In the age of games always being connected to online, streaming, and creative ways to market, there could be another way to add content. The game may get more expensive but that's the life of a boxing fan. I'll give an example.

Porter & Spence have a PPV coming up. A game could offer a PBC Porter Spence DLC for say $15.

Offer Haymon Porter & Spence 50% of the DLC. Offer advertisements of the fight in the game (Images of the Fight & Date. Ring Canvas Splash Screen etc.) Even offer an option to get the DLC for free a week early if the PPV is purchased through the game. The game may have to eat the costs of the DLC that's given for free.

In return the game gets Spence, Porter and a PBC "venue". They may not take the deal but it's a creative way to attempt to cross promote and grow the game and sport. The fighters and promotion get game and
additional PPV revenue.

Upfront costs are minimalized, the fight gets extra promotion and incentive to be purchased. Many people on the fence about buying the fight, could buy it because they're getting free DLC for it.

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Why do you think people would be willing to pay $15 for two fighters who are really only known to boxing fans when they werent willing to spend $10 for all time fighters like Rocky Marciano and Joe Louis?

If these options are all available and relatively easy to negotiate, why hasnt another game company hopped in and developed a AAA boxing game?

[DaChiefs]

Re: New Fight Night Video Game In Development (Claressa Shields Confirmed)

$15 was an example. I didn't say these options were readily available. Just spitballing creative ways to add fighters without huge up front costs.

Why do people spend $80 for a fight when big name boxing events used to come on network tv?

Indy developers will most likely have to take chances, and use unconventional methods if they want sell a boxing game

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[aholbert32]

Re: New Fight Night Video Game In Development (Claressa Shields Confirmed)

$15 was an example. I didn't say these options were readily available. Just spitballing creative ways to add fighters without huge up front costs.

Why do people spend $80 for a fight when big name boxing events used to come on network tv?

Indy developers will most likely have to take chances, and use unconventional methods if they want sell a boxing game

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Most people dont spend $80. Thats my point. Except for Floyd/Pac, Floyd/Conor and a few Canelo fights, most PPVs do under 400k. On top of that alot of the people who purchase PPVs are older and not the target audience for a demo. Just because you are a boxing fan doesnt mean that you will spend money on a boxing video game.

Indie developers can take chances that major game companies wont. Indie devs mostly have no one to answer to but themselves. EA/2k/Ubi/Konami all have shareholders that hold them accountable so they are less likely to take chances.

[infemous]

Re: New Fight Night Video Game In Development (Claressa Shields Confirmed)

Never said that. I said its not clearly profitable. They are a corporation. They (and their shareholders) care about profit.

Also can you show me something that backs up that 2k makes a "ton from sponsorships and in game advertising." Its profitable for 2k because NBA 2k is a top 10 game every year. To compare that to Fight Night isnt unrealistic.

Furthermore, you overestimate the number of brands that would pay to associate themselves with a boxing game. On top of that, many of the brands that would (beer etc) cant because of ratings issues.

What kills me is there are a bunch of major video game companies. More than just EA. None of them are getting into boxing. We as boxing fans have to hope and pray that an indie company makes one thats worth a damn.

So if all it took was creativity and "dedicated work", why isnt 2k making a game? or Ubisoft? or Sony? or Konami? Why are they willing to put their money behind other sports games and not boxing? ****, Konami is willing to put mney behind a soccer game that always finishes #2 than put money into boxing.

The conversation is about EA purely because we are judging this through the lens of a new Fight Night.

I am equally as disappointed that another company hasn't sought out to make a great boxing game - but for the reasons outlined, its understandable - they don't have the pre-existing franchise, code or links to fighter rights to make it worthwhile right now. i really hope this changes soon, and that the increase in boxing popularity can spark that desire for someone to be innovative and deliver.

but EA has an existing game that it could release with some slight improvements to a huge amount of fanfare and most likely profit - the only issue is that the profit it would gain would be less than they'd hope for.

this is precisely the issue - EA's model is distinctly corporate, and doesn't value things like cultural capital and positive image - this company is one of the most derided because of their anti-consumer policies and survive purely off their financial weight. Look at how they managed to turn Battlefront from being one of the most loved and anticipated titles into a hot button topic for ethics in video games by attaching loot boxes.

Again, EA would have to be creative to find ways to implement that branding - maybe having an adult rated boxing game would appeal to the core audience, and over time, as the franchise is established, it could start introducing more family friendly approaches to boxing (like say the MyPlayer Online Career Mode) that shift and shape it to a more sustainable model.

The only reason these aren't possible is purely because EA's business model is distinctly uncreative and reactionary.

Its crazy that Madden is still so far away from creating a MyCareer type mode, and FIFA is just introducing Volta, despite calls for a fifa street mode for like 7 years.

I'm just a fan of boxing, and can't play PS3 games on my PS4 - i don't care about EA's profit - I've given them so much of my money and never felt like I got a just amount in return.

I loved FNR4 but it had its problems that weren't addressed in FNC, and FNC came so soon after FNR4, the interest in it was non-existent - EA doomed that franchise to fail and thats on them.

to then argue that it's not profitable enough to make something people want is a clear indicator of a failure in their model and not something I will give them a pass on, no matter how much I think other developers should be stepping up to the plate.

EA had the ball, dropped it, and are now just standing there looking at it and wondering what to do with it.

[redsox4evur]

Re: New Fight Night Video Game In Development (Claressa Shields Confirmed)

If you don't think these multi hundred million or billion dollar companies don't have the connections to round up these fighters, you are crazy. They most definitely know someone in the field that can hook them up with the right representation or at least get the started in the right direction. Or they could spend a few hours or a work day at max searching the internet to find out who represents these guys.

[aholbert32]

Re: New Fight Night Video Game In Development (Claressa Shields Confirmed)

If you don't think these multi hundred million or billion dollar companies don't have the connections to round up these fighters, you are crazy. They most definitely know someone in the field that can hook them up with the right representation or at least get the started in the right direction. Or they could spend a few hours or a work day at max searching the internet to find out who represents these guys.

It’s not even links. The majority of top fighters have agents who can either directly negotiate or can put any game company in touch with a fighters management.


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[DaChiefs]

Re: New Fight Night Video Game In Development (Claressa Shields Confirmed)

Most people dont spend $80. Thats my point. Except for Floyd/Pac, Floyd/Conor and a few Canelo fights, most PPVs do under 400k. On top of that alot of the people who purchase PPVs are older and not the target audience for a demo. Just because you are a boxing fan doesnt mean that you will spend money on a boxing video game.



Indie developers can take chances that major game companies wont. Indie devs mostly have no one to answer to but themselves. EA/2k/Ubi/Konami all have shareholders that hold them accountable so they are less likely to take chances.

I'm aware most PPV don't do crazy numbers, but as gaming has gotten older, gamers have gotten older. There are a lot of people in their mid 20s to late 40s who game.

Will they sell a million DLCs? Probably not. Could they sell maybe 30k DLCs? Yea. With overall PPV buys being so low, as you mentioned, a promoter may love to see 10-20k additional PPV buys that people purchased because it came with a DLC.

I'm only speaking on Indy companies because large companies have the money to pay up front. Most people that will buy an Indy boxing game are likely hardcore boxing fans that are willing to spend money on the sport. It will take the hardcore boxing fan to support the company, until the company can acquire enough money to expand and be more appealing to the casual.



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[DaChiefs]

Re: New Fight Night Video Game In Development (Claressa Shields Confirmed)

Hardknock Nights Live just dropped a trailer on YouTube

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