Well, of course people were going to create UFC guys out of the gate since aside from Couture (who inked with EA when he was not with the UFC) and Shields, the UFC isn't represented in this game.
I've seen the commercial for the EA several times on various networks and it's really well done. My wife, who follows MMA very casually (only b/c I'm a big fan), even commented on how good the commercial was and how good the limited glimpses of gameplay looked.
But you are right in that the casual MMA fan is likely to go with the "brand" name over the "better" game. We saw the same thing in 2007 with Madden 08 and APF 2K8. Sorry to bring those games into this discussion but it certainly fits. One would be hard-pressed to successfully argue that Madden 08 was a better game ON THE FIELD than APF 2K8. But, Madden had the NFL License. Yes, APF had legends but only the hardcore football fan (and one that truly cares about the history of the game) really knew who Lester Hayes, Night Train Lane, Paul Hornung and Jackie Smith were. The casuals didn't know and didn't care to find out, so they passed on the game, especially once it was revealed that there was no franchise mode.
I think that's what is happening with EA's game. It's a shame too b/c while I don't own the game, I do plan on purchasing it very soon. From the impressions I've read from long-time mods and users I respect and have gamed (is that a word? It is now.) with in the past, it really sounds like EA did a bang-up job for a first-time effort and it would be real nice to see the developers given an opportunity to build on this base.
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