Re: WWE Network Discussion Thread
From a new story on The Verge:
From a new story on The Verge:
A FREE TIER IS COMING SOON — AND SO IS A MORE EXPENSIVE ONE
WWE wants to include the same free-to-watch videos you’d find on its mobile app as part of WWE Network everywhere, including on TV devices. “Our free content lived separately from our premium subscription content. They were kind of in different places,” Barrios told me, outlining the Network’s upcoming free streaming option. “What’s coming here soon, in weeks and not months, is the beginning of integration of our free content with our paid content. It’ll be one integrated experience, and what content you can access just depends on what level member you are.”
But WWE has bigger ideas for the future, including a step-up premium subscription that could add exclusive content and even add merchandise and ticketing components.
• Free: This will offer the same free-to-watch videos you’d normally find on WWE.com. Barrios said WWE might also offer timed previews of paid WWE Network content.
• Regular: The standard WWE Network experience, combining free content with subscription benefits like live pay-per-views, on-demand streaming, and original programming.
• Premium: “We think there’s also an opportunity to super-serve our most passionate Network subscribers with a premium tier that’ll bring together more content for them, more features for them, and also integrating some of our other non-video services like our commerce — potentially integrating something like free shipping, bringing together our digital ticketing efforts in there. It becomes the one place to experience everything WWE.” Barrios didn’t disclose how much WWE might charge for the premium tier.
WWE wants to include the same free-to-watch videos you’d find on its mobile app as part of WWE Network everywhere, including on TV devices. “Our free content lived separately from our premium subscription content. They were kind of in different places,” Barrios told me, outlining the Network’s upcoming free streaming option. “What’s coming here soon, in weeks and not months, is the beginning of integration of our free content with our paid content. It’ll be one integrated experience, and what content you can access just depends on what level member you are.”
But WWE has bigger ideas for the future, including a step-up premium subscription that could add exclusive content and even add merchandise and ticketing components.
• Free: This will offer the same free-to-watch videos you’d normally find on WWE.com. Barrios said WWE might also offer timed previews of paid WWE Network content.
• Regular: The standard WWE Network experience, combining free content with subscription benefits like live pay-per-views, on-demand streaming, and original programming.
• Premium: “We think there’s also an opportunity to super-serve our most passionate Network subscribers with a premium tier that’ll bring together more content for them, more features for them, and also integrating some of our other non-video services like our commerce — potentially integrating something like free shipping, bringing together our digital ticketing efforts in there. It becomes the one place to experience everything WWE.” Barrios didn’t disclose how much WWE might charge for the premium tier.
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