I know for a fact that the NFL went to the companies. And it's obvious why, they get a lot more for the exclusive license than they do with the other 2 or 3 companies purchasing the license. It wasn't even close.
VC, simply did not have the financial resources to match the offer from what I gather. But to be honest, I believe the NFL wanted EA to win the license no matter what. I think that's the reason they keep extending the deal. They want EA to have the license as Madden is more than just a brand name at this point, it's part of our culture.
Are the Eagles out of market? If they are then you are seeing them from some outside source.. Like I said, if you want to legally watch out of market games, DirecTV is your only source as the NFL has exclusively licensed them for out of market TV. In market that's obviously not the case, but you can thank the FCC for that I believe more than anything else.
I have no idea on the licensing of apparel, it seems to change frequently. Also Jerry Jones muddied the water with is attempt at an Adidas deal or however that went down.
It's not a moot point though. It goes to show a pattern the NFL has stuck to when it comes to their IP. It's unfortunate it affected gamers, but it's how they operate.
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