Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

[roadman]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

Not to mention it's cheap and basically risk free for EA. Why pay those big advertising bucks when you can fly a couple dudes out, then get them to pump up your game positively to their audience? It's a win/win for EA.

I'm personally just watching for the footage, I couldn't care less about their opinions or impressions of the game, I don't expect real honesty from these guys.

My only issue is holding back ALL footage in favor of giving these guys exclusive looks.....

Don't forget to turn down the volume...................

[deu22ces]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

Like Sage said, there's a lot bigger fish that get to go and capture content. So you've got people with over a million subscribers playing and showcasing the game and a lot of those people watching could very likely be basing their purchase on the personality they're following and what they say about it. They see them playing it and want to play it as well. It's hard to say how much it moves the needle but I don't think there's any question it helps especially in the case like I mentioned where people follow the personality more so than the game itself. It's free publicity and very effective IMO. Not so much if you already follow Madden but it's directly targeted at those who don't.

So is it today's method of mass mail marketing? Much cheaper than TV ads, with the idea that you get an average 'capture' rate like 1%; say if a guy has a million subs, you figure 10,000 new copies sold is worth the $1-2K per that it takes EA to fly them in and wine and dine them a bit a few times? Or am I over-generalizing it?

btw, when I ask myself if one guy sells 10,000 copies for EA, I'm inclined to say 'no', so the capture rate % is likely much smaller. It was just to illustrate.

[DeuceDouglas]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

So is it today's method of mass mail marketing? Much cheaper than TV ads, with the idea that you get an average 'capture' rate like 1%; say if a guy has a million subs, you figure 10,000 new copies sold is worth the $1-2K per that it takes EA to fly them in and wine and dine them a bit a few times? Or am I over-generalizing it?

btw, when I ask myself if one guy sells 10,000 copies for EA, I'm inclined to say 'no', so the capture rate % is likely much smaller. It was just to illustrate.

Somewhat but it's more so target marketing. These channels are based around playing video games and sports video games so basically every viewer has an extremely high chance of being a potential customer. If you run a TV ad everybody and their mother sees it. Problem is their mother doesn't play video games. But you bring this guy in, tell him what he can and can't say and let him make one video that goes out to hundreds of thousands of people that are specifically interested in purchasing and playing video games so the chances of influencing them to purchase is much higher. It's a win-win for both sides. The YTer gets exclusive content and views ($$$) while EA gets a ton of self sculpted marketing packaged in way that seems organic.

[OhMrHanky]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

Don't forget to turn down the volume...................

U got that right!!! [emoji6]holy [emoji90], some of those youtubers are annoying as hell. And, no one can convince me it's what the kids want to hear. When I was a kid, I didn't want to hear that noise ,'hey! Hey! Hey! Holla at ya boy!! I'm rocking this izzy izzy izzy Ea sports miggity Madden.' Lol. Just show me some plays and give me an idea of what
U think about it. Don't give me all that jive . . . [emoji884]


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[Big FN Deal]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

So is it today's method of mass mail marketing? Much cheaper than TV ads, with the idea that you get an average 'capture' rate like 1%; say if a guy has a million subs, you figure 10,000 new copies sold is worth the $1-2K per that it takes EA to fly them in and wine and dine them a bit a few times? Or am I over-generalizing it?

btw, when I ask myself if one guy sells 10,000 copies for EA, I'm inclined to say 'no', so the capture rate % is likely much smaller. It was just to illustrate.

To piggyback on all the other speculation of why EA may feel this type of campaign works, also consider the type of gamer something like this could net for them. I won't use numbers because frankly idk wtf I'm talking about, it's just speculation but generally speaking they're likely getting gamers that a)they can monetize year round through MUT type modes and/or b)that are connected socially to more potential new Madden gamers. So if that's true, it seems likely they'd need to acquire less of those type gamers to achieve similar profits from a larger number of traditional gamers.

[SageInfinite]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

To piggyback on all the other speculation of why EA may feel this type of campaign works, also consider the type of gamer something like this could net for them. I won't use numbers because frankly idk wtf I'm talking about, it's just speculation but generally speaking they're likely getting gamers that a)they can monetize year round through MUT type modes and/or b)that are connected socially to more potential new Madden gamers. So if that's true, it seems likely they'd need to acquire less of those type gamers to achieve similar profits from a larger number of traditional gamers.

Not to mention they use these guys to pump up multiple games. You got the same youtubers now pumping up Live, Fifa, and NHL....

[SolidSquid]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

Not to mention they use these guys to pump up multiple games. You got the same youtubers now pumping up Live, Fifa, and NHL....

This is why I take every thing the youtubers and game changers say with a grain of salt. Every year they get early access to the game flow down to Tiburon. When it's your job how can you be really objective? If you come out with the negatives talking about what doesn't work, and what should be in, and how x broke y, you know damn well you won't be invited back next year. Every year YouTube claims "this is the best madden to date".

I'm not talking all youtubers and game changers but I'd say 90% are just poster boys/ marketing mouthpieces

[cable guy]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

This is why I take every thing the youtubers and game changers say with a grain of salt. Every year they get early access to the game flow down to Tiburon. When it's your job how can you be really objective? If you come out with the negatives talking about what doesn't work, and what should be in, and how x broke y, you know damn well you won't be invited back next year. Every year YouTube claims "this is the best madden to date".

I'm not talking all youtubers and game changers but I'd say 90% are just poster boys/ marketing mouthpieces

That's exactly what I've been thinking while reading this thread all along! I just wasn't sure if I forgot. Like basically only hearing what I wanted to hear. Or only clicking on the video previews that hyped it as the best Madden to date lol.

But wasn't most every single early video preview positive the last couple of years?

Unless the game is actually broken, like the O-line not blocking DE's lol.... I can't see that EA is hiding anything.



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[DocHolliday]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

Honestly I think they are afraid many people will be like "new engine? This looks exactly the same!"

It honestly doesn't sound like they have really rebuilt anything, just ported the old system to frostbite.

Time will tell and I hope I'm wrong.


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[TombSong]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

Honestly I think they are afraid many people will be like "new engine? This looks exactly the same!"

It honestly doesn't sound like they have really rebuilt anything, just ported the old system to frostbite.

Time will tell and I hope I'm wrong.


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Ding ! This is the right answer..........IMO.

Its a port of 17, with some NCAA features added and a graphic upgrade that you wont be able to see until the new xbox is out. Oh and a gimmick passing scheme(That everyone will probably have disabled 2 weeks after release...I could be wrong though we will see).

Here is the script for the rest of August. They MAY release vids prior to EA access. Those vids however are gonna be pre recorded vids by EA that will be voice overed by the tubers that EA send the vids to. They will talk about the features all over again like you have heard none of it before, but none of the vids you see will actually prove any of the features are working. Nothing will be demonstrated. Nothing will be explained. Just believe the talking points.

The only REAL gameplay vids you gonna see are gonna be from guys that post footage from the ea access release. By then though it wont matter cause you will be playing the game so the vids are only gonna be good for those who don't have EA access.

Its like what Bill Cosby talked about..."The same thing happens every night"
<iframe width="560" height="315" src="https://www.youtube.com/embed/dbaI-JK3WJA" frameborder="0" allowfullscreen></iframe>
Only its every year with this game.

Hopefully I am wrong, but the their track record shows otherwise.

[Hooe]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

When it's your job how can you be really objective?

To the best of my knowledge, none of the GameChangers are employed otherwise under contract to work for EA. It's strictly an invite-only volunteer position; they make videos because they want to.

As far as being critical, I think it's very obvious that the GameChangers can be critical. SimFBallCritic, Shopmaster, MoonlightSwami, etc. - all GameChangers - each engage their followers in constructive dialogue about the game.

That's not to say that none of them are hype men, but they're a diverse group of guys who play to wildly different audiences. Find the one whose coverage you identify with the most and go from there.

[Brooke2011]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

First off , if you think the Xbox one Off camera footage will be superior to the PS4 pro gameplay then your wrong. Madden isn't specifically designed for a system . It simply is being enhanced by the hardware . Being that the Ps4 has had more time to work with developers as far as implementing 4k gaming or upscaling, then it's a safe bet to say that the first installment of Madden in the frostbite engine will not show any significant difference between the two. If your playing on a PS4 pro and a 4k monitor or tv then your going to see the difference.

As far as the game being broken , I don't think that is the case for the fact that the Madden community is relentless in their comments and review of the game. And not even EA wants that heat.

[SolidSquid]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

To the best of my knowledge, none of the GameChangers are employed otherwise under contract to work for EA. It's strictly an invite-only volunteer position; they make videos because they want to.

As far as being critical, I think it's very obvious that the GameChangers can be critical. SimFBallCritic, Shopmaster, MoonlightSwami, etc. - all GameChangers - each engage their followers in constructive dialogue about the game.

That's not to say that none of them are hype men, but they're a diverse group of guys who play to wildly different audiences. Find the one whose coverage you identify with the most and go from there.

I didn't mean to imply they are employed by EA, I meant it's their job to post YouTube videos if you're a youtuber and you need to walk on egg shells with the people who give you access to the game

[roadman]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

Plus expenses.

[D13]

Re: Only 2 1/2 Weeks to EA Access and No Gameplay... Concerned?

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Hopefully the next step is that they listen to the calls to reinvent franchise mode and do it properly.

When Ultimate Team modes combine to net 800million in sales in less than a calendar year, you don't have to explain or release anything. you can just release the game and it will still get bought up like candy. Franchise has somewhat become an afterthought or put on the back burner so to speak and making money hand over fist you would probably do the same.

I long for the day that a recent madden recreates a madden franchise like Madden 05 or even 06.