The thing I have to continue to tell myself is that golf games are a niche part of the even the sports video game world.
The fact that PGA 2K21 sold north of 2 million copies was astonishing, and was driven by factors like a global pandemic that forced people to get outside and do things like golf, or stay inside and watch something on TV...and it just so happened golf was one of the first sports to return after lockdown. Therefore, the virtual version of that sport that just so happened to release smack dab in the middle of the pandemic was going to get an unexpected boost, especially since video games became even more popular when we couldn't really leave our homes to have fun.
I look at 2K's other sports juggernaut, NBA 2K. Their NBA 2K22 game sold at least 8 million copies, from what I can gather. So those bigger sports titles sell somewhere around 4x what the last PGA Tour game did. And a new NBA 2K game comes out each and every year, unlike 2K's golf game. So, to me, PGA 2K21 did about the best as can be expected in any scenario for a golf video game - no matter if it was because of their "marketing", or by random chance and factors out of their control.
I would think that these companies realize that, and will try to do their best to put themselves in position to be as successful as possible this go-round, too, knowing that the pandemic won't have the same effect it did back in 2020. I don't think 2K releasing a golf game around the Masters, at the same exact time EA is releasing a game with said event in it, would be a sound decision. That's why EA is holding strong to a Spring release window. And since the last 2K golf game came out in August and did amazingly well, I'd think they'd try to catch lighting in a bottle again by doing the same thing for 2K23.
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