This is a sad day
This deal will create the world's largest beer maker but at a huge cost as one of the icons of American business has agreed to become foreign owned. This not only has an impact on the beer company but culturally as well since A-H was heavily involved in sports sponsorship which is something InBev is not so much into. We could very well see a lot of sponsorships and such go by the wayside.
Also to add some context to this InBev is a combination of two Belgian brewers one of which bought out LaBatts in Canada and for a time ran (into the ground) the Toronto Blue Jays. So while this should make for a mega conglomerate the track record is not that good in understanding the North American market.
In many ways this is the raping and pillaging of an American institution.
The new conglomerate will be known as Anheuser-Busch InBev.
This deal will create the world's largest beer maker but at a huge cost as one of the icons of American business has agreed to become foreign owned. This not only has an impact on the beer company but culturally as well since A-H was heavily involved in sports sponsorship which is something InBev is not so much into. We could very well see a lot of sponsorships and such go by the wayside.
Also to add some context to this InBev is a combination of two Belgian brewers one of which bought out LaBatts in Canada and for a time ran (into the ground) the Toronto Blue Jays. So while this should make for a mega conglomerate the track record is not that good in understanding the North American market.
In many ways this is the raping and pillaging of an American institution.
The new conglomerate will be known as Anheuser-Busch InBev.
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