Anecdotal, no doubt, but it's from people I know and people I've seen online. Just a lot of people hooked on the show who had never heard of the game before, or are straight non-gamers. People who previous to this were obsessed with Wednesday, whatever popular new thing, etc.
And from people who are constantly playing or talking about games I've heard mostly mild interest to disinterest. Not being against it, but just not caring.


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