Live chat is only as good as the people on the other end doing the chats.
If a company is too cheap to have US resources answering phones, you can bet that they don't have US resources doing online chat.
I don't use it as for complicated stuff the reps don't have the power to do anything and you end up having to call in. I'd rather skip that step and move directly to the person who can help.
I prefer the Amazon method, call me. That way I have a person on the line. I can also control where the call is routed from by the options you choose.

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