For those who are new to the game, tactics are what can decide whether you win or lose. You might have the best players in the world, but if your tactics don't suit them, you simply will not win...plain and simple.
Some Tips:
1. Do NOT change tactics constantly - When you start a game, please be patient. It sometimes takes a while for a squad to settle into a tactic so give your lads time to get used to your style. Often, friendlies are a great way of using your tactic and testing it out. Tweaks are fine, but completely changing a formation constantly will hurt your team
2. Your tactic should fit your current crop of players - This is also very important in Football Manager. If you don't have good wing players, then it's best not to use a tactic that employs wide play. Make sure you have players who will fit into your tactic and that will save you lots of transfer money and help your team be successful.
3. Pay attention to your Backroom Staff - Your backroom staff are a good resource (if they have good stats) for tactical strategy when facing opposing teams. Read what tactics other teams struggle against and use the advice to your advantage. I lost count of how many times I tweaked my tactics and ended up completely blowing out a team. It works a lot....
4. Player Roles - One new feature this year is an overhaul of the tactics system. FM 10 offers the ability to assign player roles and give them more specific instructions on what to do. If you've studied your playing staff well, then you should be able to give your players good roles and instructions. IE. You want Cristiano Ronaldo to run in from his wing and cut in and thanks to the new Player Roles feature, you can make him do it

5. Experiment - The possibilities are overwhelming for tactics. If you googled FM Tactics, you'd get a ton of links. The official forums are great for tactics, but the best piece of advice I can give you is to simply try creating your own tactic. The game's tutorial does a great job of covering tactics and it's a lot of fun to create one. Try it out in your friendlies and tweak it as you see fit. It's very fulfilling when your tactic works well in a real game setting.
Of course, there are lots more tips, but I hope you can use these introductory suggestions in helping your team win the league. Tactics are easy to learn, but hard to master....
Good luck and hope your team wins its share of games
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