I'm not familiar with DrJones, but him working for EA is a separate matter from what his involvement was--if any--in the drafting, negotiation, signing and keeping of the contract in question. If he wasn't involved in that capacity, then that would make him an outsider on the matter just like the rest of us.
Until we see the contract (and we won't), we can't assume that this per unit thing was ever a thing. Not that per unit deals are uncommon, it's just that there is a lack of proof that this was the deal in this particular matter with the NFL.
Extending onto that, there has never been a single known word from the NFL regarding having a problem with the price of NFL 2K5, so because of that this "NFL was mad about the price of 2K5" concept has to be considered conjecture. There is no proof. Without seeing the contract terms in black and white, there is no proof.
What's not conjecture is that EA had a big problem with the price of NFL 2K5 according to the Pecover documents.
So, no slight against DrJones, but I'm going to stick with what's been proven and what we can see in writing. It's the most logical option.
Both. Confident in their product, desperate for market share. It's not a new or uncommon circumstance.
Not all 4.26 Million though. I believe they even sold over 1 Million copies past its initial sales period. That doesn't happen when a game is bad. $19.99 attracted more people, the game being a beast reeled in even more. Once enough people (including the media) declare a game hot, it goes viral. That's what happened with NFL 2K5. If the game sucked and that had become the consensus, it wouldn't have mattered what the price was.