While I may be a bit more vocal with my criticism than roadman, this is essentially where I sit as well down to also thinking about trying Face of the Franchise when I never even fired up Longshot for a second. A big part of that is to play as Miami, but still.
There are plenty of changes announced for the next release that I believe can really benefit the game, but we have to wait and see how they are implemented. The scenario engine and player personalities alone can make this game have the best franchise mode out of any sports games not named Out of the Park or Football Manager if it is done right. It could also be done in a poor manner and only break the balance of the mode.