[canes21]

The popularity of modes other than franchise has changed. The world has not. Yes, genres and games come and go as they always have. All other sports games continue develop their UT style modes, but find in themselves to still reinvest into their franchise modes.

2k created a cash cow in MyPlayer and MyTeam. MyPlayer is insanely popular. 2k still uses the money they get from that and other MTX(micro transactions) to constantly improve the offline and singleplayer experiences.

MLB The Show implemented Diamond Dynasty and makes so much more money from the mode. They're small team still has the ability to update DD, yet still put resources into the offline experience so that it doesn't feel ignored.

Out of the Park put in Perfect Team. It's increased their revenues and profits a healthy amount. They've still found it in themselves to not only continously support PT, but to continuously improve what is arguably the best franchise mode in any sports game ever. They've been able to take their newfound money stream and use it to make more changes to Franchise mode in the last 3 years than Madden has in the last 9 since we saw Connected Careers replace Franchise.

When looking away from sports games only, games all over are bringing in cash from MTX-heavy modes and are reinvesting into their core gameplay. GTA Online prints Rockstar money. That money allowed them to not only provide free updates to Online mutliple times a year every year since release, but it allowed them to put as many resources and time into the creation of Red Dead II.

Fortnite prints even more money. Unreal has used that money to reinvest into their engine and games. They've made so many tools and resources free for developers now that used to cost a pretty penny. They've completely changed their royalty policy for the better because of Fortnite's money printing ability.

I could continue on and on. The point I'm making is that the world hasn't changed. It is still the norm and smart business to take your moneymakers and reinvest into your products. EA has no excuse to not improve franchise mode. They make more money now than ever. Updating the mode has not become impossible. They simply have chosen to ignore the mode and that's really the end of it. They have more than enough resources to support MUT, to build up Face of the Franchise, and to build a robust franchise mode. In fact, MUT and Madden Mobile has given them more resources to make this more viable than ever before.

In a way, you are right in the end. The world has changed. Modes like MUT have become very popular. Madden Mobile and mobile gaming as a whole makes a ridiculous amount of money. Things have changed and EA has more resources than ever before to improve their offline experiences, but they simply choose not to while the rest of the industry does the opposite.

The idea that franchise doesn't get updated because EA can't afford to allocate the resources to do so is silly. The idea that in order to update the mode we would not only need to pay the base $60, but then another $20 or $30 to make it viable for EA is just a farse. EA has more resources now than ever before to create the best franchise mode ever, they simply choose not to. That's it.