1up did slam nba 2k7 and praised live. thus ruining any credibility they ever had. sometimes no amount of money can turn things around. or they face being a joke like 1up. nba 2k7 and live were already well noticed games. and live was such absolute trash that magazines would have gone out of business had they given it a good score. or at least go from a leader in the industry to noone really paying attention to them (i.e EGM/1up)