Madden NFL 12 to Kick Off Another 3-Year Plan

[Pared]

Enough with the rants. They are getting extremely old.

Some of you are repeating yourselves in multiple threads now.

[PVarck31]

Gentlemen, I understand the frustration a lot of you feel about Madden. However, the personal attacks and insults stop now. Whether it be attacking the dev team, another member for any reason. This goes for both sides of the spectrum. If you can't get your point off constructively then think twice before you post.

This goes for all threads in the Madden forum.

[FootballDetails]

So Madden NFL 12 is the culmination of a 3-year plan while also being the start of another 3-year plan?

Hey, look. Overlapping plans! That's some funny stuff.

[Bgamer90]

Quote: Originally Posted by Details

So Madden NFL 12 is the culmination of a 3-year plan while also being the start of another 3-year plan? Hey, look. Overlapping plans! That's some funny stuff.

Exactly what I was thinking.

[lofeazy]

I like the ideal to add more staff members.Hope they can final fix most of the Madden legacy problems.(skateing,psyhic corners,Animations,Bad sound,Bad commatary, and other things.)

[marshallfever]

Quote:

three year plan” underway with features already mapped out through Madden 14. The size of the development team is expected to be doubled as well

!!!!!!!!!!!!!!! Thats the biggest news i've heard on this entire issue yet!!!!!!!! Doubling the team sort of implies a lot more things getting done doesn't it? The the size of the team doubling, i'm thinking they're really going to try to push a lot of new content or really dig deep into their engine to get it to perform the way the fans what it too.

Or maybe i'm reading too much into it, but thats a big thing right there if its accurate.

[Crimsontide27]

Quote: Originally Posted by RiderGH

IDK man, I cant believe they are throwing the "3 year plan" out there again. This is the most overused gimmick on this generation of consoles. its almost unbelievable that this company is still fumbling around trying to put out a quality NFL game, I mean seariously what is the issue tiburon?

The issue at hand is the target market for the game. For the record, I am not talking about the sim vs hardcore vs casual market either. EA has a plan in place for each iteration of Madden to be only 1 step forward and 1 step back of each previous installment to limit production costs. They do not care to hold onto the long term fan, instead there is a new " generation" of Madden fans approx every 6 years.

While one segment leaves the market, the new ones come into it thinking it is an amazing product and will support it for the next 6 years..give or take.

Many goal presentation and focus meetings have addressed these same core issues. If Madden was to come out and blow you away, what would they add next year? Sales would decline even in their target group.

Studies have been done on several major sports titles ( EAs included ), and it has been found that when one product is so good that you dont feel the need to upgrade, the consumer doesnt feel it necessary to buy the next years product.

Madden has been seen as free money over the past years due to no competition. Yes, they spent several hundred million to lock up the name, but spend very little on development and improvement...so it almost cancels itself out.

The goal there was to make Madden "the name" of football for the next 2 generations of video game players. When all is said and done, there will be 2 generations of players that have never played any other game than Madden...which they feel will lock up their title for next 2 generations of hardware.

[HealyMonster]

Quote: Originally Posted by Crimsontide27

The issue at hand is the target market for the game. For the record, I am not talking about the sim vs hardcore vs casual market either. EA has a plan in place for each iteration of Madden to be only 1 step forward and 1 step back of each previous installment to limit production costs. They do not care to hold onto the long term fan, instead there is a new " generation" of Madden fans approx every 6 years. While one segment leaves the market, the new ones come into it thinking it is an amazing product and will support it for the next 6 years..give or take. Many goal presentation and focus meetings have addressed these same core issues. If Madden was to come out and blow you away, what would they add next year? Sales would decline even in their target group. Studies have been done on several major sports titles ( EAs included ), and it has been found that when one product is so good that you dont feel the need to upgrade, the consumer doesnt feel it necessary to buy the next years product. Madden has been seen as free money over the past years due to no competition. Yes, they spent several hundred million to lock up the name, but spend very little on development and improvement...so it almost cancels itself out. The goal there was to make Madden "the name" of football for the next 2 generations of video game players. When all is said and done, there will be 2 generations of players that have never played any other game than Madden...which they feel will lock up their title for next 2 generations of hardware.

yeah thats actually a good point about the generations, Ive never really thought about how 17-18 year old dudes really never had much of a choice other than Madden, unless they were hardcore under 10 which, at what age do kids start really getting into videogames these days? But those same people who were just getting into gaming in 05-06 when the license was done, are now going to be the target market, and the majority of Madden players will be just madden only players.