Though the circumstances may be different (I'm running an offline dynasty), I had a recruit go from soft-commit to my #1-ranked (polls, obviously) Auburn team, to a hard-commit to WVU the week after they hosted him and
lost a rivalry game. That was a fun recruiting week.
I don't know if the rivalry boost is overdone in '11, but I do feel that the non-rivalry boost against a ranked opponent is underdone. In custom schedules I always -- whenever an SEC game isn't scheduled -- bring in a highly-ranked team for wk-4 opponent, hoping that I'll have a number of visit-ready recruits prior to that (I always play in wk-1, usually choosing a #15-25 opponent -often on the road- in an attempt to get an immediate boost to the season if I can win the game). Just played #9 Mich. in wk-4 this season and 'played' perhaps the best game I've ever user-ed, O and D, and destroyed them. 9 recruits visiting,
all 9's grade for the visit? "A". Not complaining, but dominating a non-rivalry but T-10 team should translate into the same grade I'll get from a recruit who'll be coming in wk-9 to see me work hard to NOT run up the score on Louisiana State School for the Blind (they have gotten so bad in my dynasty, finished 0-8 in SEC last season...and that wasn't the 1st time).