It's like I said. I guarantee you that this would confuse casual fans (easily the majority of EA's fan base). Hell, just look at how many times someone has asked on OS (which is mainly made up of non-casual fans) why the clock keeps running when the runner goes out of bounds (with more than 2 minutes left).
I firmly believe that the general population of humans are complete idiots, multiplied exponentially if you are the "common" EA customer. So yes, what you said mate.