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Originally Posted by tril |
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maybe they should release a game every 4 years then as a special edition.
the girls market for gaming has increased, and they arent just playing cutesy games.
My daughter games, and she likes sports games. and her question in regards to NBA2k, MLB The Show, is where are the girls in the game.
she plays golf games, she plays Super Mega Baseball because of this. we created her as a pitcher in SMB2.
and I thought it was just her, but its all of her friends, they game. from sports games to shooters.
I just think sports leagues, and organizations in general does a poor job marketing women's sports in general, unless its gymnastics or ice skating and Tennis.
for example If I wanted to increase WNBA viewership, Id maybe do what the d2/d3 schools do. schedule a woman's and mens game on the same day. Have the NY liberty play a 5 oclock game then have the Knicks play at 8. give a discounted price of admission for the 2 games. not sure if they do this yet.
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I think both these are generally my main takeaways. I think there's a market that's growing, but companies are sadly risk-adverse in this area, and so I think starting slower probably is the best way to see it get into more games. I really don't have a doubt that a standalone World Cup game that involves both fully fleshed out women's and men's divisions would sell better than one or the other on its own. That being said, obviously it's a little tricky when the years don't coincide and so one is always going to be out of date. Also if they're just a year apart in happening, in the case you split it up into two games, then maybe one is eating the other's market share to an extent when it comes out the second year.
Either way, as to your bolded point about marketing, NBA Live for example put WNBA teams and players in the game, but then you were super limited what you could do with them -- even with online play. The same goes for the Women's World Cup stuff. It's not really fair to the organization if you're not giving it a chance to gain popularity or a chance to be played more in your current game because then it's artificially going to hurt the metrics when you look at where people are spending their time in the game. Regardless of how much you "love" a woman's sport, you're not going to play the one in video games as much as you would otherwise if it's not actually as fleshed out as the men's portion.
So it's not even just a standalone game issue, it's a feature problem as well. The World Cup as a whole is underutilized by EA right now, and the women's aspect is just another element of that.