2K vs Elite talk: "MJ won't matter" - Peter Moore

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  • ifriedrice
    Pro
    • Sep 2002
    • 807

    #1

    2K vs Elite talk: "MJ won't matter" - Peter Moore



    "I mean, I’m a huge Michael Jordan fan, but in the same way that I don’t put Pelé on the cover of FIFA, we have the young up and coming stars."
  • LingeringRegime
    Hall Of Fame
    • Jun 2007
    • 17089

    #2
    Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

    Yeah, but putting out years of inferior products to the competition does matter.

    There is the tale of the "boy that cried wolf", and I think that it may be a fitting analogy here.

    I liked NBA Live last year, but it was still behind 2K's overall polish. I doubt that a first year remake is going to surpass the juggernaut that is 2K Basketball. Especially with the G.O.A.T. on the cover.

    I will probably buy both like I did last year, depending on how I like the Elite Demo.
    Last edited by LingeringRegime; 07-15-2010, 05:45 PM.

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    • ifriedrice
      Pro
      • Sep 2002
      • 807

      #3
      Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

      People have been creating Jordan in their games' Create a Player modes for years. And even further than that, PC gamers have been spending hours/days/weeks creating authentic looking Jordans for their PC modded games.

      Does EA not see that people want to play as Jordan??

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      • LingeringRegime
        Hall Of Fame
        • Jun 2007
        • 17089

        #4
        Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

        Moore has been very pompous as of late. Here is a little "gem" he dropped recently about EA's new policy for online play when it comes to used games.

        "From our perspective, [it's] conditioning you to punch a code in, to get you going, get some digital content, and conditioning you to look at digital content as a value-add to the game experience itself," Moore said.

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        • ifriedrice
          Pro
          • Sep 2002
          • 807

          #5
          Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

          Is Moore not in charge of the Madden Franchise? He claims he wouldn't put a retired legend on the cover, but the second that Brett Favre "retired" the first time, he appeared as a Packer on the Madden cover.

          And again with the MMA game – Dana White claims he went to EA with the idea of collaborating to make the UFC game, but it was Moore who said "it's not a real sport" or something along that line.

          Sheesh.

          Comment

          • noshun
            MVP
            • Sep 2006
            • 1150

            #6
            Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

            Let him think that MJ won't matter. PM is prolly trying to lockup MJ license for 15 years as we speak.
            NBA Live is the epitome of Cancel Culture..


            Originally posted by Dounte/MLBNFLNBALGS
            I'd be the first to call myself a hypocrite.
            Current Rotation: -/-
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            • Altimus
              Chelsea, Assemble!
              • Nov 2004
              • 27283

              #7
              Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

              Isn't the reason EA can't get Pele is because he is with Ubisoft in their game? I may be wrong.

              Either way, he's wrong. MJ does matter.

              Comment

              • 23
                yellow
                • Sep 2002
                • 66469

                #8
                Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

                How the heck can Michael Freaking Jordan not matter from a marketing perspective??

                I know Moore is not dumb, but seriously, you walk in the store and see MJ in a vintage red Bulls uni, then look over and see Oklahoma City

                That wont matter?

                Comment

                • DaveDQ
                  13
                  • Sep 2003
                  • 7664

                  #9
                  Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

                  Peter Moore actually has a history of making very wise comments about the industry, but these comments about Jordan are pure ignorance. The Jordan brand is thriving.
                  Being kind, one to another, never disappoints.

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                  • mvb34
                    S**c*d* P**l C*-Ch*mp**n
                    • Jul 2002
                    • 8138

                    #10
                    Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

                    I think Peter Moore is right MJ won't matter to 12 to 15 years old.. and if 2K11 is the same game as 2K10 and 2K09 MJ won't matter to me..
                    http://www.twitch.tv/mikecharles34

                    Comment

                    • michaeljordanjr
                      Banned
                      • Jun 2009
                      • 972

                      #11
                      Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

                      Is there any avenue to contact Mr. Moore to explain to him the significance? The man is clearly clueless, and as I am beginning to understand this is the case for many V.P's, CEO's etc...

                      The only longevity these games have had for me is by creation of the 96 Bulls. Period.

                      Comment

                      • The 24th Letter
                        ERA
                        • Oct 2007
                        • 39373

                        #12
                        Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

                        You can make the argument a 12-15 year old might not remember or care about George Gervin, Wilt etc.......but you cant go 10 paces in a mall w\o seeing a jumpman logo....The mans brand\ legend transcends time...everyone knows MJ...hes after whatever is after a "housrhold name" lol

                        Hey, even check out a mall after a Jordan shoe is released....there are people of all ages waiting in line...

                        Comment

                        • 23
                          yellow
                          • Sep 2002
                          • 66469

                          #13
                          Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

                          Go outside on the court and see if people are wearing MJ's or if they are wearing Durants

                          Comment

                          • Jano
                            You Dead Wrong
                            • May 2004
                            • 3161

                            #14
                            Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

                            If he's talking about a hardcore sim fan it won't matter b/c they are going to choose what game they think will play the best.

                            Now if we are talking about casual fan who just plays basketball cuz its bball season then they are definitely choosin 2K. They probably like how 2K played last year so its just add more fuel to the fire..

                            Comment

                            • J_Posse
                              Greatness Personified
                              • Jun 2005
                              • 11255

                              #15
                              Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

                              Having Jordan on the cover will make a significant difference, but I'm not sure how much. I believe having Kobe on the cover made a difference last season as well. These two guys played in two of the biggest media markets in the country. They've also collected 10 championships combined and have some of the biggest endorsements possible (Nike, Gatorade, Vitamin Water, etc.). Them being associated with NBA 2K has and will make a difference.

                              We're talking about arguably the greatest player in the NBA's history, whose marketing power and legend transcends any current players, and the top-selling game the past two years or more. If 2K plays their cards right they could launch the NBA 2K brand to a much higher plateau (3+ million sales). Plus, they could possibly still retain Jordan's license past this season and can attempt to lure LeBron next season or beyond.
                              San Antonio Spurs 5 - Time ('99, '03, '05, '07, '14) NBA Champions

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