2K vs Elite talk: "MJ won't matter" - Peter Moore

[Tha_Kid]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

And again with the MMA game – Dana White claims he went to EA with the idea of collaborating to make the UFC game, but it was Moore who said "it's not a real sport" or something along that line.

Sheesh.

Moore wasn't even at EA when that happened. The "Sheesh" should be directed at Dana White for going on about that conversation when they spurned him over 10 years ago as if the decision makers at EA haven't changed since then.

[DaveDQ]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

I know Moore is not dumb, but seriously, you walk in the store and see MJ in a vintage red Bulls uni, then look over and see Oklahoma City

That wont matter?

That sums it up and Moore knows this is it exactly. This is one of those things where the best thing to do is compliment the competition. He can't though because this year's Elite has a lot riding on it, and to compliment the competition leaves his product vulnerable.

This is something that bugs me though. God forbid you make a comment about another developer's success in a positive fashion. Things have become so political to the point that some are afraid to admit and celebrate another product's success because of fear it will shed negative light on their product. What if Moore simply said, "You know, the 2K team has put out a quality product this generation. Going back to my days with the Dreamcast, Visual Concepts has always been a quality developer. Putting Michael Jordan on their cover is a big claim. With our work on NBA Elite, and the positives changes we are making, it will be an exciting year for basketball gaming."

It's too bad that transparency is hard to find in this gaming culture.

[JerzeyReign]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

Go outside on the court and see if people are wearing MJ's or if they are wearing Durants

Bam!! That right there should be enough for him to rethink his comments.

At the end of the day I think he probably is just frustrated he didn't get MJ and is trying to downplay 2K's accomplishment.

[Tha_Kid]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

This thread is so something out of nothing. For one, the threadstarter puts "MJ won't matter" in quotes, while Moore never says anything to that effect. All he did was point out the potential questions raised with putting a retired player on the cover, even relating it to how they did just that with a recent game. He says "we never went after Jordan" because the question posed was "How disappointed were you that you couldn’t get Jordan and that they, 2K, got Jordan". Impressive twisting of his meaning going on here.

We interestingly just did a similar thing with Wayne Gretzky on Slapshot. One of the concerns that the marketing team had is, “How are you going to make sure this is seen as s fresh new game?” We take that feedback very seriously from our marketing team and how do we make sure that we’re indicating this is a new game, not an old game. We never went after Jordan. Good luck with NBA 2K11. They’ve got a great product and I’m sure their cover boy isn’t going to impact that.

How is that not complimenting the competition?

[mvb34]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

Go outside on the court and see if people are wearing MJ's or if they are wearing Durants

I will take notes and report back.. Maybe it has all pass me by but I don't hear or see guys running around trying to get the lastest MJ shoe like back in the day. I have a teenage son who never ask me to get him some Jordans..

[DaveDQ]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

This thread is so something out of nothing. For one, the threadstarter puts "MJ won't matter" in quotes, while Moore never says anything to that effect. All he did was point out the potential questions raised with putting a retired player on the cover, even relating it to how they did just that with a recent game. He says "we never went after Jordan" because the question posed was "How disappointed were you that you couldn’t get Jordan and that they, 2K, got Jordan". Impressive twisting of his meaning going on here.



How is that not complimenting the competition?

Good points.

[ifriedrice]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

My bad with the misquote. The title of the article says something to that effect and it stuck. I just re-read it and didn't find him saying that. Good catch.

[randombrother]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

You can make the argument a 12-15 year old might not remember or care about George Gervin, Wilt etc.......but you cant go 10 paces in a mall w\o seeing a jumpman logo....The mans brand\ legend transcends time...everyone knows MJ...hes after whatever is after a "housrhold name" lol

Hey, even check out a mall after a Jordan shoe is released....there are people of all ages waiting in line...

Go outside on the court and see if people are wearing MJ's or if they are wearing Durants

But I think in this instance it's a case where the brand itself has outpaced the athlete who started it. I bet money that quite a few of those kids who are buying Jordans don't even really KNOW know about Mike. I bet a larger portion of those kids couldn't even tell you what team he played on.

[23]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

But I think in this instance it's a case where the brand itself has outpaced the athlete who started it. I bet money that quite a few of those kids who are buying Jordans don't even really KNOW know about Mike. I bet a larger portion of those kids couldn't even tell you what team he played on.

They know his face

Euro's know his face

His face is on the game

Game Over Mr Moore

[The 24th Letter]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

Im pretty sure the OP named the thread what it is b/c that was the title of the article...

[Tha_Kid]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

Well yeah, i'm not blaming ifriedrice. We have people saying stuff like "Game Over Mr Moore" as if he questioned the marketing power of Jordan brand when he didn't.

[23]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

Well yeah, i'm not blaming ifriedrice. We have people saying stuff like "Game Over Mr Moore" as if he questioned the marketing power of Jordan brand when he didn't.

Dont say people, if you want to address my post then quote it

Im the only one who said it and as far as im concerned

"I’m not quite sure what [Jordan on the cover] signifies, quite frankly," he said

Im telling him it signifies game over this year. A product that has the attention of the mass market and even more hardcore fans on top of that along with having someone on the front whom you'd have a hard time trying to pull eyes off of to me = game over.


Then he says

"We haven’t announced our player yet, but we tend to be forward thinking about our franchise

Is this guy out of touch with whats going on, seriously, and you're wondering why im questioning him?

[dexvex]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

Dont say people, if you want to address my post then quote it

Im the only one who said it and as far as im concerned



Im telling him it signifies game over this year. A product that has the attention of the mass market and even more hardcore fans on top of that along with having someone on the front whom you'd have a hard time trying to pull eyes off of to me = game over.


Then he says


Is this guy out of touch with whats going on, seriously, and you're wondering why im questioning him?

Im not sure how the stuff you quoted is " out if touch". Everybody knows jordan is one the most recognizable characters to play the game,goat,blah blah blah and he gives 2k a considerable advantage on the marketing side and im sure he understands that but thats about it. There are plenty of kids today who don't know wtf mj is and just where the shoes because older people tell them too. Although KD plays in a small market and such, it is the consensus that he is the future face of the league therefore ea saying there forward thinking is spot on .I agree that this is a whole bunch of something over nothing......

[23]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

Im not sure how the stuff you quoted is " out if touch". Everybody knows jordan is one the most recognizable characters to play the game,goat,blah blah blah and he gives 2k a considerable advantage on the marketing side and im sure he understands that but thats about it. There are plenty of kids today who don't know wtf mj is and just where the shoes because older people tell them too. Although KD plays in a small market and such, it is the consensus that he is the future face of the league therefore ea saying there forward thinking is spot on .I agree that this is a whole bunch of something over nothing......

Did you read the quote?

I said out of touch because unless this interview was done some time ago, EA already announced their coverboy.

TK made a comment long before I posted then put up a general comment about something I said afterwards as if his original post was about my comment when thats not even the case.

That was the entire intent of my last post there.

[youvalss]

Re: 2K vs Elite talk: "MJ won't matter" - Peter Moore

Is this guy out of touch with whats going on, seriously, and you're wondering why im questioning him?

I was wondering the same thing. Then I thought: "Maybe this interview is old", but why post a month+ old interview on July 15? That's weird...