basketball was just about unwatchable in the 90's. that was not good defense. that was ugly basketball where you were allowed to mug guys. they took away the finesse and the strategy and turned it into a two man game of boredom. who can forget those amazing heat knick barnburners? 70-69 with 34% shooting and both teams getting 30+ FT attempts. oh the memories.
the league screwed up when they marketed players only (jordan 24/7) and did not market the league and rivalries like the nfl and mlb. because of that now they have suffered with decilining national interest in their search for the next jordan.
they further blurred the lines of credibility over the end of the 90's with blatant superstar calls and questionable officiating. while there are die hard fans in certain cities and demographics, a vast majority of the nation dont care and consider the NBA to be the WWF. when players end up with broken hands and noses without getting the call, you have a problem.
they are doing what they need to do. go back to basketball they way it is supposed to be played. they are enabling the casual fan to see the things that make the game exciting. they are getting the fans to look at teams rather than simply a player. they need to develop fans of the franchise, not simply fans of the player.
there are some NBA fans, lakers.. kings...knicks and a few others, who will follow their team no matter who wears the jersey. but by and large, most do not have much of a following. in order for the league to really prosper again, they need to develop a form of the type of following the NFL has. the NFL draft is still more popular nationwide than the NBA playoffs.
unlike baseball and football, the nba does not have historic rivalries outside of celtics vs. lakers. and no historic does not mean the past five years of kings vs. lakers or anything of that nature, either. the other sports have devoted followings. the nba does not even come close to the loyalty of the other two.
dont discredit some of the talent that is playing the game now. when you watch some of these teams today like dallas, sac, seattle and phoenix, how are you supposed to gaurd them?
novitski can shoot on anyone under any circumstance. even when the kings forced him into a double team contested fade away, he made it.
i for one am looking forward to this evolution of the league because it may mean a more watchable form of basketball.

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