Cable/streaming/blackouts etc has harmed ratings. Nobody wants to spend a lot of money to watch their team signing up for 4-5 different streaming services or you run into the that channel is not in your package problem and you'll have to pay more. A lot more teams should adapt the Phoenix Suns model where you can watch your local teams games over the air for free.
Also what the hell was the NBA smoking when they told all the youtubers that they couldn't use NBA footage for commentary/highlight videos this year (or last year forgot when they stopped allowing it). That was a stupid move. A lot of people watch youtube than they do traditonal TV. Gen Z especially is more likely to watch their favorite youtuber instead of ESPN or NBATV for highlights.
Load management and players not taking the regular season seriously anymore also doesn't help. Also all the jacking up three pointers and nobody playing defense.
Make divisions matter again. You need those natural rivalries to bring some excitement.
Stop changing the damn jerseys every year. You need a consistent look. Maybe it's a Nike thing. But it's annoying watching your team wearing their 50th different jersey that looks ugly as ****.
I really hate the NBA media when they try to force Star players out of small markets so they can go to LA,NY, just because "they're sexier cities." or "it's too cold there. Leave now"
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