I will cite a phone interview I had with 6 developers (including Donny Moore) back in the summer of 2011. I was interviewing for a position on the team after my ratings website was recommended to one of the managers on the Madden team at EA/Tiburon.
Donny Moore directly asked me how I would handle "a suit in management telling you to change a player's rating, even if you know that the new rating would be inaccurate." He used Larry Fitzgerald as the example.
Since, I don't work for EA, you can guess as to what my answer was.
That was the sticking point for me. They are not interested in getting accurate ratings into their game. They began by saying how impressed they were with my site and how they wanted that data to be a part of it. However, I basically told them that I would not compromise my system, a system that I believe in, simply because management would tell me to change it. That is wrong.
If there is any ethical and/or moral high-ground to be had in rating players accurately, EA seems to not be interested.

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