The promotion certainly helped "Crash" get a nomination. But your post indicates that it was the ONLY reason it got nominated, which is off the mark. It's a damn good movie.
For the third time, did you see it?
You also seem to insinuate that the only reason studios promote films to the Academy is because they wouldn't get a nomination otherwise. If that's the case, then why was there such a big push behind "Brokeback Mountain," which had a ton of pre-release buzz?
Because the push behind "Brokeback Mountain" was made more to overcome the homophobic tendencies of the American public and get their butts in the theaters to see the movie than to woo the Academy. The promotion surrounding "Crash" was aimed directly at Academy voters and the industry. Different deal.
"Titanic" won the Oscar simply because DiCaprio was white-hot then and because it was the largest-grossing picture of all time. It was a marketing machine that mowed down the Academy voters. But a movie either carrying a huge marketing campaign or a searing star winning the Best Picture Oscar is nothing new. Just look at "Gladiator." A decent movie, but no way was it the best film of that year. I thought "Traffic" was WAY better, for example.
By the way, "L.A. Confidential" was MUCH better than "Titanic." I'm really stoked to see the film adaptation of Ellroy's "The Black Dahlia," which I thought was an even better book than his "L.A. Confidential."
Oh, did you see "Crash?" Your silence on that question is deafening.
Take care,
PK

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