Re: Apple Media Event - October 4th, 2011
This is from macrumors so far:
This is from macrumors so far:
- Media attendees are seated and waiting for event to begin.
- Tim Cook on stage, welcoming attendees to the campus. Going over history of Town Hall auditorium...original iPod, MacBook Air launched here.
- Today is about innovations in software and hardware.
- Apple has tremendous momentum. Highlighting retail stores. Shanghai store saw 100,000 people in opening weekend. Hong Kong had more opening day Mac sales than any other store.
- Brief video of the new Shanghai/Hong Kong store openings.
- Six stores in China with a lot more to come. 357 total stores in 11 countries.
- Walking through each of Apple's four product areas. Starting with the Mac and Lion.
- 6 million copies of Lion sold so far...up 80% over Snow Leopard. Took two weeks to reach 10% of installed Mac base. Windows 7 took 20 weeks to reach 10% of Windows base.
- 23% year-over-year growth for Mac, 58 million users.
- Now talking music. Market share has been above 70% for very long time. iPod has 78% share now. Over 300 million iPods sold.
- iTunes Store now has 20 million tracks, with over 16 billion downloads.
- Now iPhone. 125% year-over-year growth. iPhone 4 responsible for over half of our total iPhone sales ever. #1 smartphone in the world. But despite success, still only 5% of worldwide mobile phone market.
- Now iPad. Highlighting customer satisfaction ratings. iPads showing up everywhere...every U.S. state has at least a pilot program for schools. Higher education too. Airplane cockpits. Hospitals. Momemtum in consumer, enterprise, everywhere.
- iPad has 75% market share in the U.S.
- Now over 250 million total iOS devices sold.
- Scott Forstall on stage to talk about iOS.
- iOS #1 mobile operating system with 43% of market. Apple has paid out $3 billion to developers. 18 billion App Store downloads.
- Talking about new Cards app to order greeting cards. Apple will print with your photo/design and even mail them. Cards will be free download on October 12th. Cards are $2.99 mailed in U.S., $4.99 anywhere in the world.
- Now recapping iOS 5 highlights. Notifications Center, iMessage, Reminders app, Twitter integration, Newsstand, Camera app (lock screen shortcut, volume button for shutter)
- Game Center. 67 million accounts so far. Adding achievement points, profile photos, etc.
- Safari, Mail, PC Free...basically recap of WWDC.
- iOS 5 debuts October 12th.
- Eddy Cue on stage to discuss iCloud.
- Integrated right into apps, everything happens automatically. Discussing iTunes in the Cloud...download and redownload iTunes music purchases anytime on any device.
- Photo Stream, Documents in the Cloud. Daily backups of contacts and calendars across devices.
- Find My Friends. Can easily see where my family is at Disneyland or whether my son made it to school today. Can set time period to limit location sharing. Simple privacy controls.
- iTunes Match. Scan and match entire library to iTunes catalog. Create and edit playlists, updated across devices. $24.99 per year.
- iCloud launches October 12th. iTunes Match at end of October in United States.
- Phil Schiller on stage to talk about iPod. Updates to two of the lines today.
- iPod nano update: Easier to navigate with large icons, swipe between them. Improved fitness tools...track walks and runs right out of the box. 16 new clock faces.
- $129 for 8 GB, $149 for 16 GB. Available today.
- iPod touch update...will run iOS 5. Some features like iMessage and Game Center improvements make sense for the touch.
- iPod touch now in black and white $199 8 GB, $299 32 GB, $399 64 GB. Available October 12th. Shuffle still sticking around at 2 GB/$49.
- iPhone 4S. Outside the same, inside all different. A5 chip inside, dual-core graphics up to 7x faster than iPhone 4.
- Mike Capps from **** Games on stage for demo. Showing off Infinity Blade 2.
- Phil back on stage. iPhone 4S battery has 8 hours of 3G talk time, 6 hours 3G browsing.
- Wireless system updated. Stainless steel band with two antennas, switch intelligently between them.
- Data speed twice as fast...14.4 Mbps HSDPA. It's what competitors call 4G.
- Tim Cook on stage, welcoming attendees to the campus. Going over history of Town Hall auditorium...original iPod, MacBook Air launched here.
- Today is about innovations in software and hardware.
- Apple has tremendous momentum. Highlighting retail stores. Shanghai store saw 100,000 people in opening weekend. Hong Kong had more opening day Mac sales than any other store.
- Brief video of the new Shanghai/Hong Kong store openings.
- Six stores in China with a lot more to come. 357 total stores in 11 countries.
- Walking through each of Apple's four product areas. Starting with the Mac and Lion.
- 6 million copies of Lion sold so far...up 80% over Snow Leopard. Took two weeks to reach 10% of installed Mac base. Windows 7 took 20 weeks to reach 10% of Windows base.
- 23% year-over-year growth for Mac, 58 million users.
- Now talking music. Market share has been above 70% for very long time. iPod has 78% share now. Over 300 million iPods sold.
- iTunes Store now has 20 million tracks, with over 16 billion downloads.
- Now iPhone. 125% year-over-year growth. iPhone 4 responsible for over half of our total iPhone sales ever. #1 smartphone in the world. But despite success, still only 5% of worldwide mobile phone market.
- Now iPad. Highlighting customer satisfaction ratings. iPads showing up everywhere...every U.S. state has at least a pilot program for schools. Higher education too. Airplane cockpits. Hospitals. Momemtum in consumer, enterprise, everywhere.
- iPad has 75% market share in the U.S.
- Now over 250 million total iOS devices sold.
- Scott Forstall on stage to talk about iOS.
- iOS #1 mobile operating system with 43% of market. Apple has paid out $3 billion to developers. 18 billion App Store downloads.
- Talking about new Cards app to order greeting cards. Apple will print with your photo/design and even mail them. Cards will be free download on October 12th. Cards are $2.99 mailed in U.S., $4.99 anywhere in the world.
- Now recapping iOS 5 highlights. Notifications Center, iMessage, Reminders app, Twitter integration, Newsstand, Camera app (lock screen shortcut, volume button for shutter)
- Game Center. 67 million accounts so far. Adding achievement points, profile photos, etc.
- Safari, Mail, PC Free...basically recap of WWDC.
- iOS 5 debuts October 12th.
- Eddy Cue on stage to discuss iCloud.
- Integrated right into apps, everything happens automatically. Discussing iTunes in the Cloud...download and redownload iTunes music purchases anytime on any device.
- Photo Stream, Documents in the Cloud. Daily backups of contacts and calendars across devices.
- Find My Friends. Can easily see where my family is at Disneyland or whether my son made it to school today. Can set time period to limit location sharing. Simple privacy controls.
- iTunes Match. Scan and match entire library to iTunes catalog. Create and edit playlists, updated across devices. $24.99 per year.
- iCloud launches October 12th. iTunes Match at end of October in United States.
- Phil Schiller on stage to talk about iPod. Updates to two of the lines today.
- iPod nano update: Easier to navigate with large icons, swipe between them. Improved fitness tools...track walks and runs right out of the box. 16 new clock faces.
- $129 for 8 GB, $149 for 16 GB. Available today.
- iPod touch update...will run iOS 5. Some features like iMessage and Game Center improvements make sense for the touch.
- iPod touch now in black and white $199 8 GB, $299 32 GB, $399 64 GB. Available October 12th. Shuffle still sticking around at 2 GB/$49.
- iPhone 4S. Outside the same, inside all different. A5 chip inside, dual-core graphics up to 7x faster than iPhone 4.
- Mike Capps from **** Games on stage for demo. Showing off Infinity Blade 2.
- Phil back on stage. iPhone 4S battery has 8 hours of 3G talk time, 6 hours 3G browsing.
- Wireless system updated. Stainless steel band with two antennas, switch intelligently between them.
- Data speed twice as fast...14.4 Mbps HSDPA. It's what competitors call 4G.
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