You can use the book you just need to select it before each franchise game. It's tons of fun against the AI because it induces them to play more of their Dime and Dollar sets and you end up going up against better defenses.
It can also be very hard to run the ball without smart play calling and using motion to give you the numbers.
It's like adding a difficulty level.
Also current AZ book has enough that I could run a scheme I would be comfortable labeling "Run and Shoot". TB and maybe GB as well.
You can use passing leading (this works *great* if you have one of the abilities, so-so if you don't) to "create" option routes. Next time you are throwing to a deep dig over the middle that has space try passing leading up the field. RAC catch that and watch it turn into a post that can split blue zones for TDs.