EA dominated sales massively before this - so what is their motivation

[Radja]

lightning,

i hope you are right. i look at the other exclusive rights items others mentioned. gatorade, for example, still has to taste good. i dont buy gatorade because of the nfl. if you own a visa card you can use it at places other than an nfl football game. most of the other exclusive rights do not affect other consumers from using the products.

even, reebok having whatever exclusive rights does not affect my decision to buy another brand.

but i cant buy an nfl video game unless i buy ea's game. a game that will degrade with time no matter what thier PR guy says. isn't that what a PR guy is paid to do.

[NCHelix]

As it's been stated before, antitrust laws have absolutely no bearing here. This is no different then the WWE selling their videogame license exclusively to THQ. The NFL is a completely private entity, and antitrust laws do not apply.