First of all, Madden was easy to pirate because it had nothing but CD key protection. Can't complain about piracy when you're using pre-2000 style protection. At least get some sort of online activation or something - it won't be 100% but it will help. Windows has it now days, get with the times EA - everyone has Internet or a phone.
Secondly, piracy is a farce of a reason and an excuse. So what if 1,000,000 people download your game, how many lost sales is that? It's simply not 100% in the real world like game companies seem to think (or pretend to think). It could, in theory, be as low as 0%. How many people simply download it and never touch it (virtual file hoarders)? how many want to try before buying? how many would never have bought it if they couldn't have downloaded it?
I'm not arguing the morality of piracy or the legitimacy of these reasons, just pointing out in the real world, lost sales to piracy is more or less impossible to tell. Those are real world questions that influence the bottom line, and yet they can't be answered. Any developer afraid of PC because of piracy is looking for a reason to be afraid. Successful PC developers simply don't dwell on it because it isn't worth it.
Sins of a Solar Empire had zero piracy protection and it sold like hot cakes - you make a good PC game, you get sales. That's all that developers should care about. It's when you get shortcut taking, "how can we sell this for less effort and cost" developers like EA on PC that piracy is an issue. PC gamers aren't as impulse buying prone as console gamers in general - if the game sucks, if it is like Madden PC and clearly was being neglected, they won't show support for it with their money. That's the *real* problem EA has with PC - the same stuff that flies on console just won't fly on PC. Successful PC developers know this.
It's funny how poor little 2KSports can expand onto the PC while massive industry giant EA seems to afraid to even exist on it. Madden on PC had been so neglected that it was never even close to being given a sturdy foundation to grow on, and yet it still got a significant following. Is it not worth a try at least once to put a modern Madden on PC? Even if it's just a one off release, an update if you will? The thing about a small profit venture is it usually means a small risk venture, too. If 2KSports, a company who has never had a PC presence, can port NBA 2K out of the blue, why can't EA with Madden? 360 to PC is not a big port these days, it's purposely designed to be simple as far as ports go. Low risk and worth a try IMO.
EA say they're retooling, I say BS. Heard it all before. Football-Freaks were approached by EA to see about a psuedo partnership in keeping the PC game uptodate, but they backed away never to be heard of again. If EA were serious about the PC's future, they wouldn't leave it hanging indefinitely without a release - they'd keep the fanbase active with *something*, even if it's just free downloads for Madden 08 PC. All they're doing now is slowly killing it off.
You'll notice the EASports titles that did remain on PC for now generally have competition. EASports have never liked PC, never liked the more savvy fan base, the customization freaks, the culture of community downloads and user creations to extend a title. It intrudes on their cookie cutter approach. So why keep PC around? as long as they're not directly giving up ground to their competitors like they would with FIFA PC dieing, they won't.
I suspect Madden PC was making a small profit, just not big enough for EA to be worried about losing it. I would imagine they assumed killing it was low risk anyway given there are no other NFL titles around. PC gamers would merge to one of the consoles.
Justified? understandable? Hey, sure. EA are a business. It makes business sense to get everyone to a platform they can control and is locked down away from pesky editors and user downloads. But lets not pretend the real reason was anything else.
And that ends my rant
BTW OS mods, is it too much to ask that a thread be stickied for people to show support for, discuss etc a PC version? A new thread is made regularly and it might help the cause, who knows.