Raptr: Madden 11 demo-to-retail game converts drop 50 percent

[Valdarez]

http://www.neoseeker.com/news/14683-...op-50-percent/

Quote:

Gamer networking client Raptr shines its Industry Trends Report spotlight on Madden NFL 11, which launched just last week. Based on their tracking of Madden 11 gameplay from users who connected to one another with Raptr for the past week, the company estimates 30 percent of its users who tried the Madden 11 demo ended up purchasing the entire retail game. While Raptr didn't provide a solid figure for the actual number of players it tracked for the purpose of this report, it did note that the number of Madden 11 demo-to-retail game converts was down an estimated 50 percent from the number of Madden 10 demo players who moved up to the full game.

[roadman]

Here's the other part of the article.

That's not to say Madden 11 wasn't popular with Raptr users. The average length of individual Madden 11 game sessions increased approximately 11 percent compared to the play time Madden 10 racked up in one sitting, not bad considering that Madden 11's GameFlow feature can help make games shorter and faster overall.

Madden 11 also managed to hog some of that quality free time from other big name titles, according to Raptr's data culled from across the PC, PS3, and Xbox 360 gaming networks. Most were obviously sports titles, with EA's own NCAA Football 11 losing the most playtime to Madden 11. Considering that NCAA Football 11 was the top selling game for July 2010 by the NPD Group's reckoning, this could bode very well for Madden 11's own sales performance come NPD's August sales report. Naturally Madden 11 stole some of Madden 10's thunder, but Raptr believes the second biggest loser was Modern Warfare 2.

1. Top 10 games Madden 11 stole playtime from NCAA Football 11
2. Call of Duty: Modern Warfare 2
3. Madden 11 Demo
4. Madden 10
5. MLB 2K10
6. NBA 2K10
7. Gears of War 2
8. NHL 10
9. Castlevania: Harmony of Despair
10. Mass Effect 2