And yet that is a terrible excuse. Madden is in constant development. Forget "It's in the game." Forget "Everything you see on Sunday." Forget "True to the game." The real motto of Madden is, and always has been this generation, "Wait until E3/the demo/the retail copy/the title update/the second patch/next year..."
Between our interactions here at OS, reading blogs, and my [much appreciated] experience at community day for Madden 11, I have learned a lot about how the game is actually made and of the people who make it. In general, EA knows what's "wrong" with their game. EA knows what the fans want [both the hardcore and casual fans.] If I had to break it down, I would say "the problem" is time, money, and talent. From what I have seen, there are talented people at EA... and some not-so-talented people. For example, Josh Looman is "the man" at his job. On the other hand, I am very unimpressed with the work I have seen from the audio department throughout the history of the franchise [not just this generation.]
EA knows that we all wish the ratings were sorted better in the roster/depth chat based on positional skills. For example: When we look at QBs, we want to see Throwing Power, Throwing Accuracy Short/Medium/Long, Throw on the Run, Play action, Awareness, Speed, Acceleration, Agility, Strength and then all of the "worthless ratings" to follow. Then, when we look at Running backs, we want to see a new list that starts with Carry, Trucking, Elusiveness, Stiff Arm, Spin move, Juke Move, Ball Carrier Vision, Catch, Route Running, Speed, Acceleration, Agility, etc.. [by the way, what's the deal with Speed/agility/acceleration?!? Acceleration should go before or after speed. Why is agility sandwiched between the two?] And so on and so forth for each position.
The problem is, EA has said they want to do this, but it takes time and effort they feel is better served improving "more important aspects of the game." That this item goes on the list of "things to do" and as the year goes on, things like this get cut. An example was when Ian talked about surprise onside kicks. Before EA said it would take too long and too much effort to put it in the game and to tune it... then he hammered out some simple code one Sat. and it found it's way into the game.
So, a we all have talked about this many times before and I don't enjoy sounding like a broken record, but sometimes I think it needs repeating. EA can and has done a good job in many areas of the game. EA has had many good ideas... but they also have a number of problems as well. I don't know... at some point it feels like I am rambling in my frustration, so I think I'll stop here and just say that I am looking forward to playing Madden 12 and the new franchise mode, but I am not holding my breath for a game that will blow my socks off.