It's not really any different.
They removed a lot of basic, fundamental features under the guise of some all new depth that's never before been seen. But it's not.
Twitter feeds are just a glorified version of NFL 2k5's ESPN halftime and weekly wrap up shows, NBA 2K's NBA.com news page, or past gen Madden's Tony Bruno Show and newspapers. Not only that, but they are often times inaccurate (Jim Harbaugh fired for a "lack of wins"???), or contradict each other (in another CC where I created a head coach to replace Harbaugh, one tweet said he got fired for locker room issues, while the very next storyline was about Harbaugh's chances going into year 2...), and are entirely too scripted (the same roster moves happen every year: McNabb goes to the Browns, James Farrior goes to the Panthers, Jeremy Shockey goes to the Raiders, Marcus Trufant gets traded to the Texans, Pierre Thomas gets traded to the Buccaneers, Terrell Owens gets released from the Seahawks, Texans sign Plaxico Burress). The storylines are so scripted that the CPU even starts taking control of my roster to try to make their storylines play out. As the 49ers, Delanie Walker is automatically placed on my trading block, and when I try to remove him from the trading block, the CPU puts him right back on it, trying to get me to trade him so they can continue their scripted stories.
Schemes are only a representation of implementing your own strategies and philosophies, while in the meantime we lost custom playbooks that actually were implementing your own schemes and philosophies.
There's some cool things in Connected Careers to be sure, but there's nothing innovative about it. It's not deeper. In fact I'd say it's far less deeper than ever before. It's just shinier.