Where does an 800 lb. gridiron giant sleep? Wherever the hell it wants.
By Sterling McGarvey | Aug. 8, 2006
It's the beginning of August. Call it a feeling, but I'm sure that if I were to walk into a GameStop right now to pick up Dead Rising, I'm pretty sure there'd be some poor bastard wearing an NFL jersey trying every trick in the book to get me to pre-order Madden 07. That book was probably written by some corporate asshat with no clue about video games whatsoever, but a lot of savvy about profit margins. But it's a testament to one thing: The Madden Effect is in full swing right now.