Madden starts up, menu screen pops up:
Play Now
Game Modes
Features
My Madden
Skill Drills
In the back ground of menu is this:
http://www.youtube.com/watch?v=4vMA2...eature=related
When the into finishes playing you can have whatever voice actor you want talking about what each menu option does or new features or talking in general about the 2010 football season. You devs have got to drive the point home. The immersion begins here. This is a football game you are playing, welcome to the NFL.
Once you have picked play now you are presented with the menu to choose your team. When you move to the visitor/home side with your controller the whole focus should be on that team thats currently selected and show info on their season, their top players and their relevant ratings that matter for that position. If you select one of those players to see more stats the stat window comes up and a small popup window with some footage of that player in action tht season.
Once you have chose your teams you go to the pregame show. If this is franchise mode and the team played a game prior to the current game, you get this type of intro
http://www.youtube.com/watch?v=YHaf6...eature=related
Then you go to the field with this:
http://www.youtube.com/watch?v=JFuN3-DbM9w
The commentators dont have to be seen, just let us here them talk the game up adding to the immersion. You could show the teams doing there pre-game warm ups or even be in the home teams locker room hearing a speech from the coach.