I dont think they feel any pressure at all cause they just sold millions of games even though it was not that good at all. Heck why change a thing when every year the selling results are better. Buisness wise they are doing great as sales does show this.
We can complain all we want but in the end we still by whatever they dish out so it really doesnt matter. Until they feel the loss (which they never will because most dont view $60 as alot of $$$) And most just by it anyways.
All we can do is hope that Ian practice's what he preach's.