FC Barcelona Has Agreed to a Three-Year Partnership with EA Sports

[Steve_OS]

EA and F.C. Barcelona have agreed on an exclusive three year partnership and have captured 3D head scans of 17 star players.

Read the full press release below.

EA SPORTS JOINS F.C. BARCELONA AS OFFICIAL VIDEO GAME PARTNER

Barca Players Get Stunning 3D Digital Models And Camp Nou Featured In EA SPORTS FIFA 14

Electronic Arts Inc. and F.C. Barcelona today announced they have agreed to a three-year partnership that will make EA SPORTS™ the Exclusive and Official Video Game Partner of one of the most popular and storied football clubs in the world.

“Joining a world class football club like Barcelona as an Official Club Partner is a fantastic opportunity for EA SPORTS and our fans,” said Matt Bilbey, Senior Vice President and Group General Manager, EA SPORTS. “We will create a deeper connection with their passionate, global fan base, and use our games as a platform to engage supporters all around the world for years to come.”

Laurent Colette, Chief Marketing Officer at F.C. Barcelona said, “We are delighted to have the opportunity to partner with EA SPORTS, one of the world's leading sports and entertainment brands, and to create a stronger relationship between our global fan bases. We encourage everyone to try out the game, get a feel for being under the skin of our players and emulating their actions on the pitch; without a doubt those who try it will enjoy it."

Through the partnership, EA SPORTS captured 3D head scans of 17 F.C. Barcelona stars such as Xavi Hernandez, Gerard Piqué, Cesc Fàbregas, Dani Alves, and Andrés Iniesta, and they will appear as stunning, high-quality and authentic 3D digital player models in FIFA 14. In addition, Camp Nou, Barcelona’s home pitch, will be a featured stadium. F.C. Barcelona and its superstar forward and FIFA 14 cover athlete, Lionel Messi, will become central figures in global marketing, advertising and social media activities for the critically acclaimed FIFA franchise. Plus, F.C. Barcelona will host an exclusive videogame tournament later this year to determine the best FIFA 14 player on the squad.

Over the course of the partnership, F.C. Barcelona and EA will develop a range of interactive activities to entertain and engage fans both at Camp Nou and around the world. At selected home matches over the course of the season, the EA SPORTS Dugout, a mobile gaming trailer, will be on-site so fans can play EA SPORTS games. In addition, F.C. Barcelona will receive in-game insights and data about how their fans engage with the club through EA SPORTS FIFA.

F.C. Barcelona joins many other prestigious EA SPORTS partner clubs around the world, including Valencia from Spain’s La Liga, Tottenham Hotspur and Manchester City from Barclays Premier League in England, Borussia Dortmund from the German Bundesliga, Olympique Lyonnais and Paris Saint-Germain F.C. from Ligue 1 in France, and AC Milan in Italy’s Serie A.

[NightmareBooster]

Translation: for the next 3 years, FIFA's style of play will be Barca's style of play.

[JibberSkin]

I'm not sure that this is a good thing for future iterations of the game.

[ERA]

I'm not sure how this benefits the future of FIFA, especially the fact that Barca is extremely OP in FIFA 13. It will probably only get worse in '14.

I wouldn't mind if they had became 'partners' with Chelsea.

[javierrodriquez]

Barca will rock even this year...awesome man vente chalet megève.

[mpt117]

Quote: Originally Posted by ERA

I'm not sure how this benefits the future of FIFA, especially the fact that Barca is extremely OP in FIFA 13. It will probably only get worse in '14. I wouldn't mind if they had became 'partners' with Chelsea.

they already do with chelsea. remember last year you could go to easports.com and download alternate covers for specific teams? here was the list from last year: Arsenal, Aston Villa, Chelsea, Everton, Fulham, Newcastle, Manchester City, Tottenham Hotspur. they are just adding more teams and they announced liverpool along with barcelona, too.

i remember when they made the announcements for man city, tottenham, and aston villa in the last year or two and they added etihad stadium and white hart lane.

good to see camp nou back in the game after it was absent last year.

while looking up team licenses in PES, i found out dortmund has one with fifa as well.