PlayStation Network Welcome Back Program Boosted PS3 Sales

[Tiko7523]

Quote:

PlayStation Network is up and running in all parts of the world now, and Sony has been doing everything it can to win back customers. The Welcome Back program, which offered gamers free downloads of two choices from four titles (Infamous, LittleBigPlanet, Dead Nation and WipEout), has been a resounding success, according to new research from EEDAR. EEDAR, referencing IGN GamerMetrics, notes that all four Welcome Back titles were in the top 25 of consumer reported title acquisitions in June 2011. Moreover, 17% of IGN users indicated they acquired a PSN digital title in June 2011, which is up from 13% in March 2011 before Sony had to take down PSN following the hacker attack. Perhaps the most interesting data point in the report, however, is that the Welcome Back program appears to have boosted PS3 game sales as well. "Among users claiming title acquisition in June 2011, the PlayStation 3 had a 44% share among 7th generation home consoles, up from 40% prior to the PlayStation Network outage. As with the previous analysis, removing the four Welcome Back titles resulted in a 1% increase in market share from March 2011. While this increase in market share is small, the fact that the PlayStation 3 market share increased both with and without the free offerings indicates that the Welcome Back Program likely boosted sales of other paid content, specifically those available either exclusively through download or those that had a physical or digital purchase options," reads the report.

http://www.industrygamers.com/news/p...ted-ps3-sales/