The NFL Draft is popular because it's kind of like Christmas. It's a one day thing (for the most well known names, which draws the huge crowds), instead of drawn out over 2 or so months (like playoffs).
If the NBA / NHL playoffs were just one game between the top team from each conference, then maybe it would have much more appeal to it (though of course lower revenues and stuff even with the hype surrounding one game).
I love the NFL Draft, but it doesn't have the intensity and sacrifice that makes sports so great in it. The playoffs is what each sport should be. Every possession, shot, goal, save, etc, means so much.

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