Certainly not picking on you when I say this, but I'm responding to the mindset in your text shared by many here:
The problem is: the "tourney" / "freestyle" players - those are the words used most commonly nowadays to described those who come to Madden for the online PvP experience, the Madden Challenge, etc. - who you are presumably proposing the "arcade" style toward - they do not want that "arcade" experience. They don't want NFL Blitz. They play Madden because it is Madden, not because they want to square-peg something else into the round hole Tiburon has provided for them. They want more ability to personalize their own recognizable and brand able game play style (many of the more popular and skilled people in that scene are also YouTube personalities), so adding more authentic depth to mechanics like play calling and personnel deployment is beneficial for them as well.
Their approach to how they build their game plans and strategies takes a different angle than "sim" players - they observe what works and doesn't specifically in the video game and apply what they learn from that specific training, as opposed to only sourcing strategy from the real world. There's no better example of this than the FB Dive offense that one of the Madden 16 Championship competitors implemented and rode all the way to the tournament finals at EA Play this year. That said, the tourney crowd recognizes that this sort of offense isn't realistic, it's not what you see on Sunday, and they want Madden to tone this down, to be increasingly more representative of the NFL product they watch on TV every Sunday, just like we do. As long as the game allows these not-realistic strategies to be successful, however, they are going to keep using them, because it serves their competitive interests.
Again I offer that the tourney crowd is a huge asset to Madden becoming a more "sim" game because they will do their damnedest to find the weaknesses in the game's AI and exploit those weaknesses for cash prize winnings. As Madden continues to try to legitimize itself as an e-sport, what with the $1,000,000 Madden challenge this year and all, ensuring that all the exploitative mechanics are completely stamped out of the game is going to be paramount for Tiburon. The e-sport community exposing those exploits will only help in the long run.