The matchup and the event matters but I think that's the case with everyone....even Conor. Conor's fights are always going to sell well but the reason they have been record breaking has been because of the event or the matchup.
There has been a hook to draw casual fans in on each fight since Mendes. Can Conor win his first belt? Can Conor win a fight at 170? Can Conor avenge his only loss? Can Conor make history and win two belts?
It will be interesting to see what numbers he does when it's just a basic title defense against someone like Ferguson or Khabib.
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