The NEXT NBA 2K11 Developer Insight - "Association" by Erick Boenisch, (FYI)

[Gosens6]

After playing 2K10 for the past few days, I really hope player morale is fixed. Guys like Manu Ginobili or Jason Terry coming off the bench as a sixth man shouldn't be making them upset or requesting trades.

This is where player personalities would come into effect, doing what you have to do for the good of the team. Signing Shaq as a 79 overall in his last season, he shouldn't want to be a starter and should be happy with his role as a sixthman/role player.

I have faith in the 2K team though, big time faith.

[aloncho11]

^ Agree...or starters adopting the same behavior when you sit the down the whole 4th quarter in a blowout game.

[LHead2]

Or when you rest them in the last couple games of the season after having been locked into a certain playoff seed.

[aloncho11]

Exactly, forgot about that too. Not realistic at all.

[Jonesy]

And the anticipation continues to grow.......

Association is my bread and butter so i can't wait for this one.

I have to take back all the bad things i said about the 2k marketing team, this year has been nothing short of fantastic from a marketing / sustained hype building standpoint.

[JAEViBE]

Can not wait for this one.

[ShindoHikaru]

Nothing new, from the Facebook page of 2K11:

NBA 2K Get the team jet fired up! This week we're talking about NBA 2K11 Association Mode. Do you have what it takes to run the front office?

[HealyMonster]

Im with Jonesy man, Association is my jam.

Im going to assume the insight will be out Wed like last week. Hopefully they dont make us wait till friday. Gam comes out 2 weeks from tomorrow!