I'm also really having a hard time truly buying this argument.
Boise State is starting this season ranked #5. Clearly they have a good amount of national respect. Moreso than, oh, about 115 other teams.
Now clearly, if you're talking about teams of similar talent level, then yeah, there's a difference between playing Ohio State and playing Oklahoma (err...and that, by NO means is to say that they're similar talent level...just close in the top 25 rankings).
But what about when you're talking about teams like Oregon State, Pittsburgh, or West Virginia who are at the bottom end of the top 25? Boise State gets MORE national media attention than these teams do, generally speaking. Oregon State is actually playing Boise State. Anyway, the point is, there are teams who could use some extra national attention and playing Boise State could help them with that.
And again... Boise State is trying to charge $1 mil. Do you think that's helping them get a game?
UCLA at Kansas State. Think K-State is paying UCLA?
Georgia Tech at Kansas?
Colorado at California?
Florida State at Oklahoma?
Penn State at Alabama?
Oregon at Tennessee?
Southern Cal at Minnesota?
Alabama at Duke?
Nebraska at Washington?
Arizona State at Wisconsin?
Louisville at Oregon State?
Clemson at Auburn?
Iowa at Arizona?
Miami at Pittsburgh?
North Carolina at Rutgers?
UCLA at Texas?
Oklahoma at Cincinnati?
West Virginia at LSU?
These are all examples of BCS vs BCS teams where they've likely worked out some home-and-home series. Although, these aren't all between programs of equal stature, so there may even be some cases where one team is getting more home games out of the deal.
Texas plays a game AT Rice this year. Think Rice is paying Texas $1mil?
Washington at BYU, think BYU is paying?
Kansas at Southern Miss?
California at Nevada?
Indiana at Western Kentucky?
Connecticut at Temple?
Northwestern at Rice?
Moreover, is Boise State paying Oregon State $1 mil to play in Boise?
In the top half, you have plenty of examples of non-conference BCS-vs-BCS games, and in some cases the host team is clearly a much lesser program (Neb at Was, Bama at Duke, SoCal at Min, IA at AZ, Miami at Pitt, UNC at Rutgers, Okl at Cin). How many of these scenarios do you think the visiting team is getting CASH (as opposed to it being a home-and-home, or a 2-for-1 or whatever sort of deal)?
Then look at the examples of the 7 games I found in just the first 4 weeks of the 2010 season, in which a non-BCS conference team is playing host to a BCS conference team, including such a high-profile team like Texas (although they're just driving down the road to Rice). Do you think in any of these scenarios that the non-BCS team has the money to pay a Texas to come play them?
Do programs pay other programs to play them? Yes. But these deals are different, much different. They're generally made between a big program and a little program, and they're made so that the big program has that home game every single season and the little program gets some cash (maybe not as much as they would get with a home game, maybe more). There are also sometimes other incentives for the visiting team.
For instance, Arkansas has a long term deal to play UL Monroe every year in Little Rock's War Memorial stadium. For all practical purposes, this is a home game for the Razorbacks. They wear their red tops, let Monroe choose the coin toss (I think), and sell virtually all the tickets to Hog fans. But technically, it's a neutral site game. And with all neutral site games, one team HAS to claim it as a home game. Arkansas lets UL Monroe claim it as a home game. Why? Attendance. Monroe gets to count the sold out game as a home attendance, which helps them maintain the average attendance required to remain a D1 FBS school. Without these attendance figures, Monroe would be forced down to FCS. But when Arkansas is paying for Monroe to come play them, they're paying for a win.
No athletic director in their right mind is going to go out to Boise State and say "Hey, I want to give you guys $1mil to come beat us!" I think if Boise State dropped the million and instead focused on trying to get maybe a 3 or 4 game series where Boise got one home game and gave 2 or 3 road games, they'd probably have a lot more luck getting some games against BCS opponents on their schedule.