Take-Two may negotiate with the NFL for a non-exclusive license to challenge EA

[tsbmolina]

https://www.msn.com/en-us/money/mark...ay/ar-AA1oxrKl

Hickey noted that Take-Two may negotiate with the NFL for a non-exclusive license to challenge Electronic Arts Inc (NASDAQ:EA) Madden’s dominance. According to the analyst, Take-Two’s NFL deal is limited to non-simulation games per the 2K label, including the recently launched NFL 2K Playmakers.
Take-Two CEO Strauss Zelnick has suggested that arranging a FIFA license is more complex than with the NFL, NBA, or MLB, where current partnerships with leagues and players’ associations make talks more straightforward. Given Take-Two’s expanding portfolio and history of producing compelling NFL simulations, Hickey said that 2K Sports might likely be interested in reentering the NFL simulation market.

[simbayless]

Quote: Originally Posted by tsbmolina

https://www.msn.com/en-us/money/mark...ay/ar-AA1oxrKl Hickey noted that Take-Two may negotiate with the NFL for a non-exclusive license to challenge Electronic Arts Inc (NASDAQ:EA) Madden’s dominance. According to the analyst, Take-Two’s NFL deal is limited to non-simulation games per the 2K label, including the recently launched NFL 2K Playmakers. Take-Two CEO Strauss Zelnick has suggested that arranging a FIFA license is more complex than with the NFL, NBA, or MLB, where current partnerships with leagues and players’ associations make talks more straightforward. Given Take-Two’s expanding portfolio and history of producing compelling NFL simulations, Hickey said that 2K Sports might likely be interested in reentering the NFL simulation market.

Just make the non excusive license a half Billy for EA/2K deal

[Hooe]

I think it's worth noting that the source of this rumor is a single line item of speculation offered by a stock market analyst, who is in no way affiliated with Take 2 Interactive, offering secondary justification for his "buy" guidance for Take 2's publicly-traded stock.

Personally, I wouldn't read too much into this.