I'm glad I'm not the only who thinks this. I *loved* 08...certainly one of my favorite games that year. But 09 not only wasn't better, but took a step backwards IMO in the gameplay department. I think the reason for this was partially due to EURO 2008 being hailed by everyone as a "great" game, when it clearly wasn't. It had some good features that FIFA should've copied, but instead they got the idea the gameplay was great when it really was a pile of dog turds. And some of that poop got put into FIFA 09.
I have hopes for FIFA 10, but I'm in agreement that EA doesn't have the will to make a "sim". They depend on a lot of casual players for sales and in no way are they going to alienate them. It's the same with Madden, no matter what you here on OS from the Devs.