Great Question!! This is what I want to see in Madden
1. VIP AI system. An AI system that adapts, not only to a specific play but to the kinds of plays I call and the tendencies that I, as a user tend to favor. Think about it. IN Real football, no team goes into a game blind to the tendencies of another team. The coaches and players study film and past experiences with that team. That was what was great about the VIP system. It replicated that experience. The CPU knew your tendencies even before kick-off. Money plays should be dead in 2009.
2. Better pursuit angles: Players should not "stairstep" to the ballcarrier. We've all seen the poor angles that great players take in this game.
3. Animation: Across the board this needs improvement. I kept on seeing the same animations over just a few hours of playing the game for the first time. For those of you who have shoestring sacked the QB, you know what I mean.
4. Physics: I've seen some defenders pull moves in this game which makes me question my physics degree. This has to be improved.
5. Challenge system: Shouldn't I be able to tell the ref what I am challenging?
6. Presentation: NFL2K had game highlights from your game and other games...5 years ago. They had players saying "Hi mom" to the cameras. They had fans with their head in their hands when their team was down...5 years ago. Madden needs all this and much much more. It has after all been 5 years.
7. Custom camera. Just a though. 2K had it...again 5 years ago.
8. Pro-tack is a fine idea. I question the implementation. I'd like to see this improved. This ties in with physics.
9. Players may want to think about staying in bounds.
10. Improved clock management.
The above are things that I believe NFL2K5 had to a far greater degree than Madden 10. PLease remember that my perspective is somewhat unique. I've been playing NFL2K5 since Friday. Life events prevented me from playing it when it first came out. Consequently, I'm experiencing NFL2K5 and Madden '10 as if they were BOTH new games. that is what motivated me to start this thread. And NFL2K5 is playing the better game of football.