First, before I begin: Thank you for writing your article.
I'm one of those that think "the neighborhood" is taking wrong approach to "blur the lines." So, I'm pretty sure my feedback will be ignored in favor of pursuing the vision of Jeff Thomas.
There are a few things that I find wrong with the execution of this vision, things that go beyond reluctant acceptance of a vision I don't share to cross the line towards turning me off from the whole.
Let's begin with the press release:
While this quote may be true for MyPARK and Pro-Am modes, I find it totally false when it talks about MyCareer.
The popular experiences of MyCareer are actually being excised from the mode in favor of more and more experiences easily monatarized and hidden behind paywalls.
Getting a haircut at Pop's is not a "favorite" of almost every MyCareer player I know - yet this is an advertised example cited. Accessory customization while liked is not "popular" in the way that the Combine, Summer League, D-League, college games and many more things stripped away from the MyCareer experience.
Even Draft Day was done away with. But hey! I can watch other gamers "work-out" in a virtual gym - I mean I really want to watch others bench press for +1 to this stat or that attribute.
Then you have this neighborhood being billed as "truly experiencing the life of an NBA athlete ... I'm sorry but that is pure bs.
Maybe it replicates the experience of some of the street legends of the 1970's back when a few of these legends actually went from courts in the Bronx or other Burroughs - guys that I learn about through film archives and Kobe's old documentary.
But does this truly represent today's athletic experience? The guys where I grew up went through a hella lot different experience - and I'm sure those from the farms in Indiana had an experience that differs from both the inner-city fantasy/replication we have and the experiences of the guys from my home area.
Instead of immersing myself into an NBA career as I once had, I feel like I am visiting a virtual Disneyland with a replica of 1970's street ball in New York and idealized "main-street" amusement park of online basketball for increasing the revenue stream.
I think trying to force MyCareer into this vision is the downfall of the execution. I think as a vision of the Park and Playground experiences it is good and its seems attractive to those enamored by those modes but I don't see the execution and implementation of this working for MyCareer peeps.
The neighborhood truly is an attempt to evolve the e-sport aspects of the Park experience and to further increase income opportunities of sponsoring tournaments and events - things that really excite many - I get that.
Please take MyCareer and the actual NBA career experience back out of the neighborhood and back into the arenas.