That article sounded more like a rep from EA had a gun to the writers head the whole time. It was a kiss-*** fest and quite frankly, I would'nt be suprised if EA did'nt submit that piece themselves.
I've already stop caring about the deal, its whatever at this point. As long as their are other genres out there that I play, Sports will always be there but they certainly aren't my life anymore like it used to.
Anyway, a few things from that article I found disturbing:
All of which could of most likely been coupled into 1 single disc of Madden. Hell, 2K had a trivia game, crib and FPF which were somewhat independent to the game itself. EA will most likely create games which could of been coupled with a game already, ala NFL Head Coach.
Which goes back to my first point. We all know EA is out to get money which I'm fine by but instead of freeing the license up for any newcomer or any company willing to give the license a shot, they hog it for themselves. We should all be in agreement as to how EA creates its games. One word: lacking. So future installments can be churned out.
Its cool though, I hate this article for the simple fact that they sugarcoated the entire thing to read like a EA press release. Innovation lies in the form of multiple avenues working to achieve greatness. In other words, innovation can only stem from diffrent companies giving it thier best shot. Remember a few years ago when we had about 5 baseball games, you knew that at least 1 of these games would of been the best for you. Each brought something diffrent to the table and you eventually found that game. You wont get that anymore. All you get is a "take it or leave it" approach and in the end, its impossible to be satisfied.