For those of you who don't know, Sony is actually going to make all those gold trophies we've been earning worth something. They will be auctioning off items from the commercial using PSN gold trophies as the currency.
https://www.bidforgreatness.com/ is the auction site. The first auction will start at 1pm Pacific / 4pm Eastern today.
All actions will start at 1pm Pacific, with 1 item available to bid on each day every day until July 30. The site put a notice up saying that gold trophies will not be removed from your PSN account. Trophies used for bidding will be replenished after not winning an auction.
Schedule and list of crap for auction:
July 16: Black Hand Outfit from Killzone Shadow Fall ("EYES DO NOT LIGHT UP" )
July 17: Infected Clicker Costume from The Last of Us (it's a female costume )
July 18: End Scene Concept Art
July 19: Dragonborn Dagger from The Elder Scrolls V: Skyrim (polymer plastic)
July 20: Witch Doctor Mojo from Diablo III (polymer plastic bone wand with light-up glass ball at end)
July 21: Crane Scene Concept Art
July 22: Witch Doctor Cursed Skull from Diablo III (polymer plastic)
July 23: Delsin Rowe Outfit from inFamous: Second Son
July 24: Dragonborn Shield from The Elder Scrolls V: Skyrim (polymer plastic, "DOES NOT STOP ARROWS/SPEAR THRUSTS/DRAGON BREATH")
July 25: Capt. Kenway Cutlass from Assassin's Creed IV Black Flag ("heavy, almost sharp, steel")
July 26: Dragonborn Sword from The Elder Scrolls V: Skyrim (hard plastic)
July 27: Dragonborn Stalhrim Mace from The Elder Scrolls V: Skyrim (hollow plastic)
July 28: Witch Doctor Outfit from Diablo III
July 29: Helghast Sniper Outfit from Killzone Shadow Fall (eyes do light up)
July 30: Capt. Kenway Outfit from Assassin's Creed IV Black Flag
For anyone that glanced over this, I want to mention they're actually in real life items, don't assume they're for Home or something.
These items are all showcased here
http://www.youtube.com/watch?v=kUjnbqr0DLc