They think it's a good thing, because that's how they have run their business for years. They've been around and successful since 1889.
Look at the most successful console launches. Look at how the Wii U sold.
The WiiU (from November 18, 2012 until December 31, 2012) sold roughly ~3 million units. The PS4 (from November 15, 2013 until December 28, 2013) sold roughly 4 million.
Just over a month later (Feb 8, 2014 for PS4) the PS4 had sold 5.3 million. The Wii U, in double that time (March 31, 2013) had sold 3.45 million. The Wii U tanked hard, and you want to blame Nintendo for playing it safe with another console loss? Any console made and not sold is dead cost for Nintendo. There's a method behind their madness.
That's why they are running a business that could operate on a loss for 40-50 years and still have money in the bank, and we are here complaining on a message board. Yes, it sucks if people can't get one - but if they want one they will. Switches aren't hard to find at all.


Comment