A plasma is too bright? That's usually the big knock on plasmas and not the other way around. I'm not trying to start a debate as we can agree to disagree. Plasmas aren't more popular....#1 reason being that people have been brainwashed to fear burn-in and don't even consider a plasma. Up until about 4-5 years ago that was a wise choice.
Plasmas have been on the endangered species since then (and just lost Pioneer as a plasma manufacturer of the best HDTV ,Kuro elite, money can buy).
LCDs are worry-free for the most part and I guess that counts for something.

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