News Post

EA Has Acquired the UFC License, Will Develop New UFC Game

04:54 PM - June 4, 2012 by RaychelSnr

Who said Press Events were boring? In a shocking announcement just minutes ago, EA Sports has announced a "multi-year, multi-product agreement with the Ultimate Fighting Championship." Dana White was on hand to tout the announcement. This means THQ is no longer developing UFC products. A huge coup for EA.

What do you all think?

Update: Press Release Just Issued By THQ, looks like EA made them an offer they couldn't refuse.

Quote:


	" THQ AND ZUFFA ANNOUNCE TRANSFER OF ULTIMATE FIGHTING CHAMPIONSHIP VIDEOGAME LICENSE AGREEMENT AGOURA HILLS, Calif. & LAS VEGAS, Nev., June 4, 2012 � THQ Inc. (NASDAQ: THQI) and Zuffa, LLC, today announced that they have reached an agreement to transfer THQ�s exclusive, worldwide license with Zuffa to publish videogames based on the Ultimate Fighting Championship^� (UFC^�) brand to Electronic Arts Inc. (NASDAQ: EA), effective today, in exchange for an undisclosed cash payment to THQ. �Over the last three years, THQ has delivered best-in-class, all-encompassing experiences to MMA fans, sports enthusiasts and fighting gamers around the globe with its UFC Undisputed^� series. We want to thank them for their stewardship of our brand," said Lorenzo Fertitta, Chairman and CEO of Zuffa. �We look forward to joining forces with EA to leverage their sports platform, and expand our brand in the video game space.� Brian Farrell, THQ�s Chairman and CEO, commented, �We have relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ�s more focused strategy moving forward meant that transferring the license to EA made sense to all parties. We would like to thank UFC for their great support and partnership and wish EA all the best moving forward.�

Member Comments

# 81 TheShizNo1 @ 07/17/12 07:09 AM

Quote:

Originally Posted by Point Blank


	At first I was wow'd but THQ hasn't really make the game that much better anyways. I think EA could do some nice things if given the time. Online modes will for sure be better, that's for sure.

If you don't think they 3 was an improvement on 2009 and 2010, we've been playing different games.

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EA Has Acquired the UFC License, Will Develop New UFC Game